Small Business Development

Closed
VM ID Inc
Toronto, Ontario, Canada
Ani Nersessian
Owner
2
Preferred learners
  • Canada
  • Academic experience
Categories
Market research Operations Product or service launch
Skills
marketing visual merchandising operations research budgeting procurement
Project scope
What is the main goal for this project?

VM ID is a visual merchandising service provider, catered towards fellow small businesses. The balance of maintaining this business with issues in more lead generations, project procurement, team limitations and budgeting have all been the biggest struggles in managing this business.

In this project, students will focus on evaluating our operations and identifying internal issues that are limiting this business from growth.

  • Researching marketing strategies
  • Creating market proposals
  • Creating ideal schedule and operational systems
  • Proposing a team model that is better aligned with our functions

What tasks will learners need to complete to achieve the project goal?

By the end of the project, students should complete the following list of activities (this is basically a retelling of the steps above):

  • A report of findings on current marketing strategies
  • Proposal of new or edited marketing strategies
  • Process creation and/or schedule proposal
  • Proposal of staffing

Final deliverables should include

  • A proposal and reports of completed activities.
  • A 30-minute presentation describing the research, reasoning, and suggested implementation for each strategy.
About the company

VISUAL MERCHANDISING TOOLS, TRAINING & SERVICES

TO BRING YOUR BRAND’S UNIQUE RETAIL PRESENTATION TO LIFE.

Consulting and labour services that are customizable to each client. Whether you are a pop-up market, small local shop, or large-scale business with multiple stores, we can do it all. We help revamp and optimize spaces to showcase your products and make the shopping experience more inviting, thus turning browsers into buyers and boosting your brand’s image and bottom line.