Launch Strategy for Tech Co.
Project scope
Categories
Market research Digital marketing Public relations Product or service launch Marketing strategySkills
promotional campaigns target audience market analysis promotional materials campaign management direct marketing digital marketing leadership researchTitle: National Launch Campaign for Enabled Talent – Inclusive Hiring Platform
Brief:
Help us create a national promotional plan to launch Enabled Talent across Canada, focusing on inclusive employers, nonprofits, and jobseekers with disabilities.
Project Description with Deliverables:
Enabled Talent is a growing inclusive job platform looking to expand across Canada. Student teams will design a clear, research-based promotional campaign to support our launch. They will research the market and audience, develop a campaign plan, and create sample promotional materials.
Expected Deliverables:
- Campaign Plan Overview
- Example Promotional Materials
- PR and Event Ideas
- Direct Marketing Suggestions
- Final Presentation (Slides) – outlining the campaign plan, steps, and creative samples
The project deliverables include a detailed launch strategy document outlining the campaign's objectives, target audience, and key messaging. Additionally, learners will provide a market analysis report, a digital marketing plan with proposed channels and tactics, and a timeline and budget for the campaign. The final deliverable will be a presentation summarizing the strategy and expected outcomes, ready for review by Enabled Talent's leadership team.
Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
About the company
Enabled Talent is revolutionizing the employment landscape with its cutting-edge AI-driven platform, dedicated to bridging the gap between individuals with disabilities and inclusive job opportunities. We expertly match talent to roles by considering skills, accessibility needs, and personalized digital profiles, empowering employers, nonprofits, educational institutions, and governments to embrace fair hiring practices. Our unwavering commitment ensures that the future of work is not only inclusive and accessible but also empowering for all.
Backed by leading incubators and accelerator programs, Enabled Talent is strategically positioned to drive inclusivity across diverse industries, transforming workplaces into environments where everyone can thrive.