Soft Skills Academy v2 - How do we Grow?
Preferred learners
- Anywhere
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
As social entrepreneurs, we seek to enable everyone with the "advice they wish they had" at no charge. Yes, of course having experienced executive coaches create content is a key part of learning - and we have this in our Soft Skills Academy - but students learn best from each other.
We've created a product for an audience (students) that don't feel that they need (even though their professors and bosses and every report on the internet says soft skills are needed). And they have no ability to pay. How do we grow? What's our v2.0 strategy?
We have a decent online presence, but low social engagement. Why isn't our ongoing marketing effort successful? What can we change? What should our outreach look like? How do we improve our marketing and communications? Any ideas for a social media strategy that better leverages our own social impact to make soft skills available to the overlooked and underserved communities who need them most to change their life and career success trajectories?
Student(s) should consider doing the following:
- Providing recommendations and creating a new business strategy to grow revenues
- Developing a market analysis of competitors. Analyzing the viability of a new product extension or new market
- Analyzing our online presence
- make recommendations on how / where we improve
- offer specific suggestions for campaign ideas, marketing outreach, ways to generate press and buzz
- What is the main goal for this project?
-
As social entrepreneurs, we seek to enable everyone with the "advice they wish they had" at no charge. Yes, of course having experienced executive coaches create content is a key part of learning - and we have this in our Soft Skills Academy - but students learn best from each other.
We've created a product for an audience (students) that don't feel that they need (even though their professors and bosses and every report on the internet says soft skills are needed). And they have no ability to pay. How do we grow? What's our v2.0 strategy?
We have a decent online presence, but low social engagement. Why isn't our ongoing marketing effort successful? What can we change? What should our outreach look like? How do we improve our marketing and communications? Any ideas for a social media strategy that better leverages our own social impact to make soft skills available to the overlooked and underserved communities who need them most to change their life and career success trajectories?
Student(s) should consider doing the following:
- Providing recommendations and creating a new business strategy to grow revenues
- Developing a market analysis of competitors. Analyzing the viability of a new product extension or new market
- Analyzing our online presence
- make recommendations on how / where we improve
- offer specific suggestions for campaign ideas, marketing outreach, ways to generate press and buzz
- What tasks will learners need to complete to achieve the project goal?
-
No deliverables exist for this project.
About the company
- https://steerus.io
- 2 - 10 employees
- Education, Human resources & recruitment
STEERus, an EDtech startup focused on developing the next generation of leaders. Our STEERus Academy develops skills in leadership, EQ, communication, adaptability, empathy, financial understanding, career development, health & wellness, and more. With equity as our North Star, and as social entrepreneurs, we're working closely with coaches, teachers, youth counsellors, and corporate donors to make our Academy available at no charge to underserved communities for social justice and impact.