Best Advantage Market Research
Project scope
Categories
Communications Market research Digital marketing Sales strategy Mobile app developmentSkills
No skills listedWe want to better understand our target market and audience as well as the overall market so we can uniquely position ourselves within our industry.
The research will include:
Target market research
Industry size and market potential
Competitive landscape
Strategic positioning of our brand
Digital marketing evaluation and Opportunities
We hope to gain a comprehensive understanding of how we can better serve our customers. We would like recommendations on how to improve our positioning, brand, and products and services.We would like to identify and develop communications channels and goals to improve funding and awareness.
Students will work closely with the primary project manager who is supervising and available for questions. This will also include occasional progress meetings where adjustments to the students' tasks and duties can be made if necessary. Students will be given feedback and access as opted in to case study SWS individuals, families, healthcare providers and industry.
About the company
The Sturge-Weber Foundation is a 501 (c) (3) non-profit organization with an ever-increasing worldwide membership and is funded by corporate and private donations, grants, and fundraising activities. The SWF was founded by Kirk and Karen Ball. They began searching for answers after their daughter, Kaelin, was diagnosed with Sturge-Weber syndrome at birth. The SWF was incorporated in the USA in 1987 as an International 501(c)(3) non-profit organization for patients, parents, professionals, and others concerned with Sturge-Weber syndrome (SWS). In 1992, the mission was expanded to also support and serve individuals with capillary vascular birthmarks, Klippel-Trenaunay (KT), and Port-Wine Birthmarks.