B2B Social Media Marketing Strategy
Preferred learners
- Canada
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
We are looking to level up some of our clients social media. We have several B2B companies that we are looking to expand on their marketing strategy. One example is an accountant and wealth manager and have pretty 'stale' content. The client does not provide original content and is not very involved in the account so there is a challenge with not receiving personal content. We want to reduce the amount of channels they are on but optimize the content and would love to have the student take on this challenge! Client is currently on Twitter, Facebook, Instagram and LinkedIn
- What tasks will learners need to complete to achieve the project goal?
-
- Decide which channels we should keep or drop for account
- Suggest what content we can create for an accounting / wealth management account or the B2B topic of the client
- Suggest a strategy to keep social growth consistent and open up new lead funnels
- Suggest lead magnets that we could boost on social to make a difference.
- What is the main goal for this project?
-
We are looking to level up some of our clients social media. We have several B2B companies that we are looking to expand on their marketing strategy. One example is an accountant and wealth manager and have pretty 'stale' content. The client does not provide original content and is not very involved in the account so there is a challenge with not receiving personal content. We want to reduce the amount of channels they are on but optimize the content and would love to have the student take on this challenge! Client is currently on Twitter, Facebook, Instagram and LinkedIn
- What tasks will learners need to complete to achieve the project goal?
-
- Decide which channels we should keep or drop for account
- Suggest what content we can create for an accounting / wealth management account or the B2B topic of the client
- Suggest a strategy to keep social growth consistent and open up new lead funnels
- Suggest lead magnets that we could boost on social to make a difference.
- How will you support learners in completing the project?
-
- Give them all the client information and the tactics we've tried so far
- Share analytics and give them open communication with our team
- Google analytics, social scheduling, design tools etc.
About the company
- https://startemup.ca/
- Marketing & advertising
Digital Marketing agency that offers a one-stop-shop marketing solution for startups and SME. From social media management to full website builds our agency can build your strategy and offer the services to see it through. We have clients all around the world in various industries.