Leanacle Inc is looking to expand its presence in a specific micro niche market. The company requires a comprehensive analysis to understand the current market landscape, identify key competitors, and uncover potential opportunities for growth. The project aims to provide Leanacle Inc with actionable insights that will inform their strategic decisions and marketing efforts. The learners will conduct thorough market research, focusing on identifying trends, customer preferences, and potential barriers to entry. Additionally, they will perform a competitor analysis to evaluate the strengths and weaknesses of existing players in the market. This project will enable learners to apply their classroom knowledge of market research methodologies and strategic analysis in a real-world context.

The project deliverables will include a detailed market research report and a competitor analysis presentation. The report should outline the current market trends, customer demographics, and potential growth opportunities. The competitor analysis should highlight the strengths and weaknesses of key competitors, along with strategic recommendations for Leanacle Inc. These deliverables will provide Leanacle Inc with a clear understanding of the micro niche market and actionable insights for strategic planning.