Strategic Sales Prospecting Plan for the Career Transition Industry

Closed
CareerNiche
Mississauga, Ontario, Canada
Christian Smith
CEO
(41)
4
Preferred learners
  • Anywhere
  • Academic experience
Categories
Market research Lead generation Public relations Search engine optimization
Skills
consumer sales target market coaching sales prospecting business to business business-to-consumer research sales scripting
Project scope
What is the main goal for this project?

Needing one group of 4 to 5 students for Riipen Level-Up or Internships or Student Groups. This opens after June and or July of 2022.

To become a proactive and effective sales focused organizaiton, we need assistance developing an outreach process for our B2B Corporate Outplacement and B2C Consumer Sales Division. We would like to equip our sales team with a plan and lists that guides them in researching new prospects, identifying key contacts, and reaching out with compelling messages.

What tasks will learners need to complete to achieve the project goal?

The project may include, but is not limited to:

Identifying new potential accounts that align with our current customer base.Compiling relevant market information (we could or the students can assist in analyzing prospective vertical target sectors that takes into account scenario based industry strategic foresight to discover which companies are in high need categories for career outplacement or transition coaching as they may experience downsizing.

We Building a customizable outreach script. Creating a simple tracking framework, including metrics, for measuring outreach success.

The final project deliverable is a report including research, analysis, and recommendations for target industry players and typically the top 25 to 50 largest in the sector or those that are known users of outplacement services. It should assist our sales team in successfully prospecting within our target market with actionable recommendations that will increase sales conversions.

How will you support learners in completing the project?

you will receive assistance with two senior account managers on topics related to sales processes.

About the company

CareerNiche is the Pioneer in the brand new category of Professional Career Transition Marketing and Organizational Change Management. We perform in the b2b Outplacement Coaching, Training and Consulting Services with Enterprise level Corporations and b2c Career Transition space for job seekers and career driven individuals. On the consumer (b2c) side, we are there for the lifelong career journey, helping driven, career - focused individuals who want to turbocharge their career success through proper personal branding and self-marketing for career, life and work advancements and transition. We prevent clients from living someone else's dreams for their future or being in a job or industry that no longer excites them. Next, with regard to career advancement or job searches or pivots from corporate to entrepreneur, we are there for client's entire career life cycle. CareerNiche recognizes the blurred lines between employees toggling between freelancers or contract gigs. We help clients gain a real advantage. You can help change our clients' careers and lives after job loss.