Digital Content Creation
Preferred learners
- Alberta, Canada
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
We would like students to help us do an analysis of our competitive advantage of one of our licensed Post-Secondary programs that we have recently launched as a virtual program. This analysis will also include a list of recommendations for a market strategy, and assist with creating content that is aligned with our vision, mission, and sector for the Human Services Professional program at Columbia College. We will ensure the student has a clear understanding of what these elements are for our the program and our organization.
The Human Services Professional program at Columbia College is a 2 year diploma that is offered in an accelerated delivery model where students can complete in 52 weeks. The program has currently moved to virtual classes, and is open to learners all over Alberta and across Canada. We are looking for creative and innovative ways to market this program to potential students within Calgary, as well as outside of Calgary.
Some ideas on ways to accomplish this include:
- Doing a market analysis on the competitive advantages of the Human Services Professional program; and/or
- Write blog articles, email newsletters/sequences and other content pieces on assigned topics
- Assist with a social media video launch to promote the program and our organization
- Help develop a testimonial wall for the Human Services Professional program's website
- Evaluate recent successful user-generated campaigns, preferably in our sector
- Identify media outlets that are most beneficial to share our story
- Assist in the review, design, and development (where possible) of the Human Services Professional web page to align with applicable marketing strategies and tools
Ultimately, you will be working on developing a marketing plan and content creation for our Human Services Professional program, including video, social media, and other collateral that we can use as go-to marketing tools.
If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you.
A team of students with excellent writing and video skills, and innovative marketing ideas would be the ideal candidates for this project.
- What is the main goal for this project?
-
We would like students to help us do an analysis of our competitive advantage of one of our licensed Post-Secondary programs that we have recently launched as a virtual program. This analysis will also include a list of recommendations for a market strategy, and assist with creating content that is aligned with our vision, mission, and sector for the Human Services Professional program at Columbia College. We will ensure the student has a clear understanding of what these elements are for our the program and our organization.
The Human Services Professional program at Columbia College is a 2 year diploma that is offered in an accelerated delivery model where students can complete in 52 weeks. The program has currently moved to virtual classes, and is open to learners all over Alberta and across Canada. We are looking for creative and innovative ways to market this program to potential students within Calgary, as well as outside of Calgary.
Some ideas on ways to accomplish this include:
- Doing a market analysis on the competitive advantages of the Human Services Professional program; and/or
- Write blog articles, email newsletters/sequences and other content pieces on assigned topics
- Assist with a social media video launch to promote the program and our organization
- Help develop a testimonial wall for the Human Services Professional program's website
- Evaluate recent successful user-generated campaigns, preferably in our sector
- Identify media outlets that are most beneficial to share our story
- Assist in the review, design, and development (where possible) of the Human Services Professional web page to align with applicable marketing strategies and tools
Ultimately, you will be working on developing a marketing plan and content creation for our Human Services Professional program, including video, social media, and other collateral that we can use as go-to marketing tools.
If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you.
A team of students with excellent writing and video skills, and innovative marketing ideas would be the ideal candidates for this project.
- What tasks will learners need to complete to achieve the project goal?
-
No deliverables exist for this project.
About the company
- https://www.columbia.ca
- 51 - 200 employees
- Education
Over the last 30+ years, this private non-profit College has educated over 40,000 adult learners. Put simply, we are a student-centered institution. By this, we mean that all decisions are made in our students’ long-term best interest. We are proud to say that we have achieved among the highest student program completion rates in Alberta (over 80%) and our students have achieved higher than average marks on academic national exams.
Columbia’s unique approach to adult education is designed to help ensure that employers are able to hire individuals who are not only able to perform their duties and responsibilities but are better able to solve work-related problems, communicate more effectively, make important workplace decisions, interact more effectively as team members, and work more collaboratively with other professionals in the best interest of their internal customers (fellow employees) and external customers (patients, clients, students, and colleagues).