RacerX is an eCommerce Marketplace for Motorsports Worldwide - We serve motorsports, racers, teams and suppliers like BMW Porsche etc.

We require fresh creative imaginative minds to create a marketing plan / CRM management system that we can then use to deliver our offering.

The goal is to create a "system to market RacerX to any racer, team supplier."

The project will identify the most effective ways to improve marketing using technology tools and CRM's and marketing automation tools

We have very clear ideas of where we would like to go but we need to make sure that we consider all available options before implementing.

Our specific need is research design and development of a turn key CRM marketing system for attracting racers.

This report should include an optimal recommendation list of methods to achieve our objectives.

To consider:

• Which communication methods best align with our current customer base of racers and suppliers?
• Where are the revenue opportunities that we have yet to identify ?
• What are the pros and cons to expanding using marketing automation ?
• What legal protocol will need to be considered?

We would like this to be partnered with some data collection; surveys and research into our present and future client base to gather insights into buying behaviours and customer management.

These should supplement the recommendations and create a plan or system blueprint.

This is an exciting project for instructors and students wishing to engage in the highly desirable industry of motorsports.

Students will interact directly with the CEO of RacerX in weekly 30-60 minute meetings on Zoom Or MS Teams weekly or as needed.