Market Research

Closed
ConfiDens Analytics
Toronto, Ontario, Canada
SR
President
3
Preferred learners
  • Canada
  • Academic experience
Categories
Market research Marketing strategy
Skills
niche markets target market dentistry business to business research software as a service (saas)
Project scope
What is the main goal for this project?

We are a small tech company currently offering a SaaS to a niche market (B2B eg. dentists).

We want to develop a plan on how to scale our business from Canada to the US, and to other industries outside of dentistry.

We also want to know, should we scale to other businesses? Can you help us create a plan on scaling our company?

The research will include:

  • Target market research (current vs. potential)
  • Industry size and market potential
  • Competitive landscape
  • Strategic positioning of our brand

What tasks will learners need to complete to achieve the project goal?

We hope to gain a comprehensive understanding of our market and competitors.

We would like recommendations on how to improve our positioning, brand, and products and services.

How will you support learners in completing the project?

The project manager will be available for questions via email daily, and weekly through phone/zoom calls.

About the company

ConfiDens Analytics is an AI-driven platform that helps dentists find the best locations to build, relocate, and purchase dental offices across North America.