Optimizing Tik Tok and developing Tik Tok Strategy

Closed
Pulse Studios
Calgary, Alberta, Canada
TW
Owner/Creative Director
2
Preferred learners
  • Canada
  • Academic experience
Categories
Videography Advertising Digital marketing Marketing strategy Social media marketing
Skills
content creation tiktok marketing target audience research advertisement
Project scope
What is the main goal for this project?

We would like students to help us to optimize our Tik Tok account, to help us understand the potential of Tik Tok to grow our client base and to acquire leads and conversions . We would like students to help us to develop a Tik Tok strategy around specific class campaigns, develop content for Tik Tok that we can test and measure, expand our viewership, and help us to explore Tik Tok ads. Students will be creating content that is aligned with our vision, mission, and target audience(s). We will ensure the student has a clear understanding of what these elements are for our organization.

We are Calgary's only dance studio dedicated exclusively to Hip Hop and Streetdance. We serve both youth and adults in different capacities. We feel that Tik Tok is a great fit for us and is an area of marketing that we are only beginning to explore. Students will be asked to analyze our current account and asked to make recommendations based on their findings.

We want to discover the world of TikTok!

What tasks will learners need to complete to achieve the project goal?

To accomplish this, we expect the student(s) will:

  • Research Tik Tok and gain a exceptional understanding of how it works. Share knowledge with our team.
  • Get to know our community and understand our business, vision and mission - Be at the studio and at our events if possible
  • Create content that we can test and measure and make adjustments based on findings.
How will you support learners in completing the project?

Students will work closely with the owner Tara as well as the manager of operations who will supervise, be available for questions and give feedback. Students will also engage with the rest of the marketing team as needed. This will also include progress meetings where adjustments to the students' tasks and duties can be made if necessary.

About the company

Pulse Studios is Calgary's only dance studio dedicated to Hip Hop and Streetdance. At Pulse, we embrace the techniques and knowledge of our pioneers while inspiring students to achieve and surpass their goals, forging the future of Hip Hop. Pulse is a community hub where everyone is welcome, a place where people come to be inspired and express their creativity, a place the Hip Hop community can call home, and a place to dance!
Our Mission is to provide authentic Hip Hop dance education: to preserve, express, disseminate and evolve the history of Hip Hop Dance, Technique and Culture.