It’s important for us to have a better understanding of how our target audience perceives our brand and competitors. We want to develop clarity on our competitive advantages and optimize our marketing strategy.

We will give you access to organizational assets to support this project such as personnel, website analytics, sales and brand collateral, and more. We can suggest names of competitors to research.

Objective - Summer Camp Campaign

We hope to gain a comprehensive understanding of the competitors in our space and how we can differentiate ourselves through our product/service offering, and our messaging.

• Thorough competitive analysis of other summer camp offerings
• Re-targetting strategies from current and past clients
• Strategies to meet sales goal of 250 camps sold

• An identification of our current competitors (other summer camps)
• An identification of potential future competitors (eg. a large company in a similar industry who may enter the space)
• The creation of a matrix identifying features shared across the companies and those that are different.
• A summary of 2-4 paragraphs describing our competitive advantages and disadvantages relative to the competition identified. This could be done in the form of a SWOT analysis.

Students will connect directly with the employer for mentorship and supervision throughout the project. Schedule to be determined with the student(s).