KYN Marketing Strategy
Preferred learners
- Anywhere
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
If you like:
- root cause, system level solutions
- with massive TAM potential
- that support everyday needs and big social purposes
- and utilize bleeding edge tech, novel monetization and more
have we got a project for you!
What we are up to:
Web42 is building KYN (Know Your Neighbors), a fully decentralized network of decentralized neighborhood networks plus dApps (decentralized applications), to do two big things:
- bring back the neighborhood
- ○ more engaging, resilient and inclusive than ever
- ○ enterprise powers for neighbors and communities, made accessible for all
- ○ support people sharing their IRL (off-screen as much as possible) lives and resources smoothly
- ○ strong identity and verification (no device, card or biometrics needed for many uses), community safe anonymity, community fintech, mutual aid, and more
- fix the Internet https://blog.mozilla.org/blog/2020/03/30/were-fixing-the-internet-join-us/
- ○ starts with monetization fixes - monetization drives design drives group dynamics, etc.
- ○ put people in control of their digital selves - can't be evil, by design
- ○ decentralize controls
- ○ flexible, positive social theory driven (rather than ad, etc. driven) governance, grouping, etc.
- ○ best balance between privacy (anon & pseudo by default - pairwise pseudonyms for most interactions) and community safety
- ○ Internet, itself, is optional.
Where we are with that:
Right now we have the first set of core technologies built and are about to head into alpha with our first dApp, a dApp which is designed to help people make 3 close friends within a 5 minute walk & build those local webs of trust that drive everyday happiness and resilience.
Why we would love to partner with you:
We are not Silicon Valley standard. Our tech, underserved markets, go-to-market, monetization and even investment options are not standard. We are what comes next.
We are not, however, marketing pros.
Very open to hearing your ideas for projects - those that best suit your learning & social purpose objectives, etc. Below are a couple ideas that we have.
A few ideas:
- External analysis plus integrated online/offline communication strategy. Who are our best likely customer groups now and for the next 3 years? Given our social purpose, bootstrapped funding and fully decentralized, hyperlocal focused tech stack, how should we be cohesively connecting with them both online and offline? Why?
- Web positioning, social media, other outreach, etc. suggestions for: General neighbor customers, Grantors and community organizations, Philanthropists, Apt/mall and similar managers plus land developers
- What is the main goal for this project?
-
If you like:
- root cause, system level solutions
- with massive TAM potential
- that support everyday needs and big social purposes
- and utilize bleeding edge tech, novel monetization and more
have we got a project for you!
What we are up to:
Web42 is building KYN (Know Your Neighbors), a fully decentralized network of decentralized neighborhood networks plus dApps (decentralized applications), to do two big things:
- bring back the neighborhood
- ○ more engaging, resilient and inclusive than ever
- ○ enterprise powers for neighbors and communities, made accessible for all
- ○ support people sharing their IRL (off-screen as much as possible) lives and resources smoothly
- ○ strong identity and verification (no device, card or biometrics needed for many uses), community safe anonymity, community fintech, mutual aid, and more
- fix the Internet https://blog.mozilla.org/blog/2020/03/30/were-fixing-the-internet-join-us/
- ○ starts with monetization fixes - monetization drives design drives group dynamics, etc.
- ○ put people in control of their digital selves - can't be evil, by design
- ○ decentralize controls
- ○ flexible, positive social theory driven (rather than ad, etc. driven) governance, grouping, etc.
- ○ best balance between privacy (anon & pseudo by default - pairwise pseudonyms for most interactions) and community safety
- ○ Internet, itself, is optional.
Where we are with that:
Right now we have the first set of core technologies built and are about to head into alpha with our first dApp, a dApp which is designed to help people make 3 close friends within a 5 minute walk & build those local webs of trust that drive everyday happiness and resilience.
Why we would love to partner with you:
We are not Silicon Valley standard. Our tech, underserved markets, go-to-market, monetization and even investment options are not standard. We are what comes next.
We are not, however, marketing pros.
Very open to hearing your ideas for projects - those that best suit your learning & social purpose objectives, etc. Below are a couple ideas that we have.
A few ideas:
- External analysis plus integrated online/offline communication strategy. Who are our best likely customer groups now and for the next 3 years? Given our social purpose, bootstrapped funding and fully decentralized, hyperlocal focused tech stack, how should we be cohesively connecting with them both online and offline? Why?
- Web positioning, social media, other outreach, etc. suggestions for: General neighbor customers, Grantors and community organizations, Philanthropists, Apt/mall and similar managers plus land developers
- What tasks will learners need to complete to achieve the project goal?
-
No deliverables exist for this project.
- How will you support learners in completing the project?
-
Off the top of our heads, we can do:
- milestone meetings
- scrum style check-ins (every other day, 5-10)
- weekly check-ins (30 mins - more if explicitly needed)
Open to other options. How can we make this the best possible experience for you? :)
About the company
- https://web42.io
- 2 - 10 employees
- Consumer goods & services, Non-profit, philanthropic & civil society, It & computing
Web42 helps neighbors smoothly connect their lives and resources. We help expand local opportunities from within and without. We help bring back the neighborhood. We accomplish this with KYN (Know Your Neighbors) & its dApps.
KYN
• fully decentralized network of neighborhood networks
• By design, CAN’T be evil – Anonymized & decentralized, Web42 never sees neighbors’ data sans explicit request.
• Features incl. near-Sybil-proof self-sovereign identity, robust discuss/decide/do, community-safe anonymity help neighbors connect lives & resources like enterprises.
• Features incl. guardian identities & peer-verified community reps also mean better connections for marginalized
dApps
• human-centric
• support neighbors seamlessly accessing KYN’s power
Joelio
• 1st dApp
• helps:
o people make 3 close friends within a 5-minute walk
o neighbors build real-life webs-of-trust - integral to resilient & inclusive neighborhoods
o end cycles of loneliness and polarized distrust