Positions available: 6

Turning Cole Into Diamonds is looking for a social media marketing wizard who can help us grow our listenership and improve SEO positioning.

1. Keyword analysis to determine relevant search terms to our podcast.
2. A strategy document to outline:

• Search Engine Optimisation (SEO) requirements to ensure our podcast appears on the first page of Google for relevant keywords
• Social media requirements to increase the number of followers/likes and share

1. Content Calendar Execution: Timely deployment of all our social media content to drive maximum traffic to our podcast.
2. Creating engaging content
3. Working with tools and programs that will automate/simplify as much of the production and social media postings

We’re excited to work with students who can help us not only brainstorm, but also execute a strategy to achieve:

• More downloads per episode
• Being the top-ranked result for the keywords related to podcasts in the same Genres
• Larger Social Media Presence & Increase Followers
• Marketing strategies to increase sales of merchandise from websites
• SEO and good strategies to have the podcast pop up on more google searches
• More advertisement space in the right markets and/or the right platforms
• Marketing Strategies to increase overall listener and audience engagement

This is a great project for students to prove their digital marketing expertise to future employers, as the impact of their work on this project can be easily measured and communicated.

Level of supervision will be based on the talents and abilities demonstrated by students on an individual basis.