Our company aims to redesign our current website with a prototype, seeking innovative UI/UX ideas to enhance user experience. Youdle assists users in tracking product availability on shelves, saving time, money, and frustration, while enabling retailers to engage with shoppers seeking urgent purchases. We aim for users to stay longer on our site, conduct more searches, and better understand the value of our search functionality. The updated website should effectively communicate Youdle's value propositions to shoppers and provide businesses with easy advertisement options for featured products.

We would like users to:

• Stay on our website longer
• More searches
• Understand what the search is/does better- our value
• Updated version of our website that  makes it easy for the shopper to understand on the value propositions of the Youdle search and for businesses to advertise a featured product

This will involve:

• Conducting background research on our existing web application for the product. We are happy to provide a walkthrough and other resources to help bring them up to speed.
• Identifying key areas of our current website and what areas of focused might return the best results in a redesign.
• Learning and using various software design tools. We strongly recommend students learn how to use Figma as this is the latest and greatest tool currently available.
• Creation of a screen by screen UX / UI prototype of a web application which can be used on all major browsers and be mobile friendly
• Conducting UX / UI testing with real potential users potentially involving paper prototypes or other software tools to support this

**Tasks for Learners:**

1. Conduct background research on our existing web application.

2. Identify key areas for redesign focus.

3. Learn and utilize design tools, particularly Figma.

4. Develop a screen-by-screen UX/UI prototype for web and mobile browsers.

5. Conduct UX/UI testing with potential users, possibly using paper prototypes or other software tools.

**Deliverables:**

1. Design screens and assets in a shareable format.

2. Presentation explaining design choices, encountered problems, and recommended next steps.

**Support for Learners:**

Mentorship will be provided throughout the project, offering guidance on product understanding, design tools, branding, and problem-solving.

**Required Skills/Technologies:**

- Familiarity with design tools like Figma or InVision.

- Knowledge of contemporary design standards and human-computer interaction concepts.

- Experience in UX/UI design.

**Nice-to-Haves:**

• - User testing strategies.

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

• Current product understanding
• Industry standard design tools and applications
• Any sort of branding or styling advice
• Input on choices, problems or anything else the students might encounter