RacerX motorsports marketplace is seeking a marketing branding strategy team to help us develop a marketing brand strategy and guide necessary to improve our brand. The primary project requirements include:

Students shall engage in market research, data analysis, and various brand strategy frameworks to optimize our brand internationally.

Then apply the above tools to messaging, positioning, new product development, segmentation, marketing mix and customer experience data.

1. Market research and analysis to determine unique brand positioning for RacerX Internationally
2. A strategy document to outline and validate your findings:

• Step By Step plan with detailed requirements to ensure RacerX quickly establishes a consistent brand and reputation globally. ( Launch Guide )
• Branding requirements document to establish, position and maintain a consistent branding message to our customer ( Brand Guide )

1. Brand Launch Calendar: Timely deployment of all our branding content to establish RacerX and drive customers to our marketplace site
2. Creating engaging branding messages / content for prominent media websites
3. Working with tools and programs such as - Google analytics Facebook Manager

We’re excited to work with students to help us not only brainstorm, but also execute a strategy to create a global brand:

• Our organization’s key objectives and goals for this project; for example "Be the Go To resource for all motorsports"

This is a great project for students to prove their branding and marketing expertise to future employers, as the impact of their work on this project can be easily measured and communicated. This is a startup so there's opportunity to obtain a career in a fast growing global company in a highly desirable sports marketing industry. *(100% Virtual Company )