SEO & CRO for Boosting Customer Base and Order Frequency
Preferred learners
- Anywhere
- Academic experience
Categories
Project scope
- What is the main goal for this project?
-
The main goal of this project is to boost the paid order and customer base for INSPIRELY | STEAM Education, as well as to increase order frequency and average order value. This will involve several different steps for the students, including:
- Researching and implementing Search Engine Optimization strategies to increase online visibility and attract more potential customers.
- Refining the existing website layout, design, and copywriting to increase conversion rate optimization (CRO) and create a seamless user experience.
- Developing and executing digital and email marketing campaigns to engage with existing customers and attract new ones.
- Review existing blogs and optimize them for driving traffic.
- What tasks will learners need to complete to achieve the project goal?
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By the end of the project, students should complete the following list of activities:
- A comprehensive report detailing the implemented Search Engine Optimization strategies and their impact on website traffic and customer acquisition.
- Redesigned website layout, design, and copywriting that has been tested for maximum conversion rates.
- Executed digital and email marketing campaigns with measurable results in terms of customer engagement and new customer acquisition.
Final deliverables:
- A presentation summarizing the project findings and the impact of the implemented strategies on boosting the customer base and order frequency.
- What is the main goal for this project?
-
The main goal of this project is to boost the paid order and customer base for INSPIRELY | STEAM Education, as well as to increase order frequency and average order value. This will involve several different steps for the students, including:
- Researching and implementing Search Engine Optimization strategies to increase online visibility and attract more potential customers.
- Refining the existing website layout, design, and copywriting to increase conversion rate optimization (CRO) and create a seamless user experience.
- Developing and executing digital and email marketing campaigns to engage with existing customers and attract new ones.
- Review existing blogs and optimize them for driving traffic.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should complete the following list of activities:
- A comprehensive report detailing the implemented Search Engine Optimization strategies and their impact on website traffic and customer acquisition.
- Redesigned website layout, design, and copywriting that has been tested for maximum conversion rates.
- Executed digital and email marketing campaigns with measurable results in terms of customer engagement and new customer acquisition.
Final deliverables:
- A presentation summarizing the project findings and the impact of the implemented strategies on boosting the customer base and order frequency.
- How will you support learners in completing the project?
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- Participating student will get access to INSPIRELY Shopify Website
- Digital email marketing tool such mailerlite
- Artificial Intelligence based SEO tools, Google Analytics, Google Search Console.
- On the job feedback and training.
- What skills or technologies will help learners to complete the project?
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In order to complete this project, students can self-teach, but it is beneficial to be familiar with:
- Search Engine Optimization techniques and tools.
- Web design and user experience principles.
- Digital and email marketing tools such MailerLite, MailChimp etc.
- Data analysis and reporting skills.
Nice to haves for students include
- Experience with website analytics tools such as Google Analytics, Google Search Console, Shopify
- Graphic design skills for creating visually appealing digital marketing materials.
Supported causes
About the company
- https://inspirely.education
- 2 - 10 employees
- Education, Business & management, Public relations & communications, Trade & international business, Marketing & advertising
INSPIRELY is a Brampton-based Canadian education start-up committed to empowering the next generation of innovators in STEAM and beyond. Our comprehensive program includes Science, Technology, Engineering, Arts, Aerospace, and Math. Our highly-skilled Canadian educators lead interactive online classes, camps, and flagship passion discovery workshops, as well as provide science and engineering-based classroom learning kits to enhance the student's learning experience.
Our kits are designed to teach science and engineering principles in a practical and engaging way, helping students develop problem-solving skills and a building mentality. INSPIRELY caters to parents, schools, educational not-for-profit organizations, and businesses looking for effective and innovative ways to generate new leads or reward their employees, clients, or customers. Currently operating primarily in Canada, we plan to expand into the USA and India.
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