Branding Modernization Project
Preferred learners
- Canada
- Academic experience or paid work
Categories
Skills
Project scope
- What is the main goal for this project?
-
The main goal for this project is to modernize the branding for several organizations in the for-profit and nonprofit sectors. This will involve taking existing brand assets and proposing newly revised logo treatments, brand identity, and creating brand standards guides for the organizations.
- What tasks will learners need to complete to achieve the project goal?
-
Tasks for learners to complete:
- Analyzing the existing brand assets and identifying areas for improvement.
- Designing new logo treatments and brand identity concepts for each organization.
- Creating brand standards guides that outline the appropriate use of the new branding elements.
- Presenting the proposed branding concepts to the organizations for feedback and revisions.
Final deliverables:
- Revised logo treatments and brand identity concepts for each organization.
- Brand standards guides for the organizations.
- Presentation materials for proposing the new branding concepts to the organizations.
- What is the main goal for this project?
-
The main goal for this project is to modernize the branding for several organizations in the for-profit and nonprofit sectors. This will involve taking existing brand assets and proposing newly revised logo treatments, brand identity, and creating brand standards guides for the organizations.
- What tasks will learners need to complete to achieve the project goal?
-
Tasks for learners to complete:
- Analyzing the existing brand assets and identifying areas for improvement.
- Designing new logo treatments and brand identity concepts for each organization.
- Creating brand standards guides that outline the appropriate use of the new branding elements.
- Presenting the proposed branding concepts to the organizations for feedback and revisions.
Final deliverables:
- Revised logo treatments and brand identity concepts for each organization.
- Brand standards guides for the organizations.
- Presentation materials for proposing the new branding concepts to the organizations.
- How will you support learners in completing the project?
-
- Will provide any tools resources and templates to be able to guide and direct the students towards project outcomes.
- Students will have the opportunity to work alongside marketers with deep industry experience
Supported causes
About the company
- https://janaray.com
- 2 - 10 employees
- Business & management, Food & beverage, Marketing & advertising, Media & production, Non-profit, philanthropic & civil society
πHey there! We're JR&CO, a cozy little boutique agency run by yours truly, Jana Ray. I've had the pleasure of working with some fantastic nonprofit organizations and small businesses, helping them thrive and succeed. You may know me from some of the other organizations and projects that I'm a part of on this platform.
CanAge: Canada's National Seniors' Advocacy Organization https://app.riipen.com/companies/1zE1KazY | www.canage.ca | National, nonpartisan, nonprofit advocacy organization
FTAC: Food Trucks Association of Canada https://app.riipen.com/companies/kVaNkWO5 | www.foodtrucksofcanada.org | National, nonpartisan, nonprofit trade association
SUSTAIN Magazine: A digital media organization with a focus on sustainability in foodservice https://app.riipen.com/companies/8VJabjLA | www.sustainmag.ca
Here at JR&CO, we're all about lifting each other up. We believe in leading from the back, cheering you on every step of the way. It's not about tooting our own horn; it's about empowering you to learn, grow, and reach your fullest potential. We're also super proud to be a female-led agency that celebrates diversity and inclusion. As a woman of colour and a member of a minority group, it is truly in our DNA to ensure that all voices and experiences are heard and valued.
We're on the hunt for some bright and talented students from all over the world through the Riipen platform. We can't wait to collaborate with the next generation of leaders and changemakers and continue making a positive impact in our communities. Watch for some special projects that are great opportunities for you to build your portfolio and gain meaningful experience. We can't wait to see what we can achieve together!
Here are some broad areas of focus for us in 2024:
- Online marketplaces
- UN SDGs and how they relate within various industries
- Healthy aging at every age
- Sociology and Psychology in their relation to policy, advocacy, and marketing
- All things food; agriculture, manufacturing, processing, preparing and serving, packaging, selling, marketing and everything else in between
- Content strategies that are tailored for various audiences and mapping out those customer journeys
- A lot of work *really* digging into conversion rates, acquisition and retention
- Working with small businesses (with lots of β€οΈ) making their dreams a reality - while also achieving longer term sustainability
Whether you're an individual student looking for a great work experience, or a professor looking to a great partner for your class challenge, we're here for it. Drop us a line.
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