Pricing Model Development
Preferred learners
- Anywhere
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
We would like you to develop and test a series of pricing model options and present an effective data-based pricing model recommendation for our Lifestyle Health & Wellness telehealth platform. You should conduct primary and secondary research to confirm your recommendation is validated by our target customer in this market.
To accomplish this, we believe you will need to conduct the following research:
- Our organization’s costs, target customers, revenue targets, and business goals.
- The competitive landscape of the telemedicine and telehealth market.
- Organize focus groups, surveys, and/or customer discovery interviews to get input and feedback on potential pricing models.
- Using targeted online ads to A/B test landing pages with different price models.
We want to enter the Lifestyle Health & Wellness telehealth market with a proven pricing model so that we can have a successful launch.
Final deliverables should include:
- A written report including an Executive Summary that illustrates your research findings and recommendations on our pricing model.
- A visual presentation of your research findings and recommendations.
- What is the main goal for this project?
-
We would like you to develop and test a series of pricing model options and present an effective data-based pricing model recommendation for our Lifestyle Health & Wellness telehealth platform. You should conduct primary and secondary research to confirm your recommendation is validated by our target customer in this market.
To accomplish this, we believe you will need to conduct the following research:
- Our organization’s costs, target customers, revenue targets, and business goals.
- The competitive landscape of the telemedicine and telehealth market.
- Organize focus groups, surveys, and/or customer discovery interviews to get input and feedback on potential pricing models.
- Using targeted online ads to A/B test landing pages with different price models.
We want to enter the Lifestyle Health & Wellness telehealth market with a proven pricing model so that we can have a successful launch.
Final deliverables should include:
- A written report including an Executive Summary that illustrates your research findings and recommendations on our pricing model.
- A visual presentation of your research findings and recommendations.
- What tasks will learners need to complete to achieve the project goal?
-
No deliverables exist for this project.
- How will you support learners in completing the project?
-
CEO and Management Level
About the company
- https://cyglera.com
- 2 - 10 employees
- Technology, Hospital, health, wellness & medical
We build tools that our care providers can use to help people live longer, healthier lives. We are passionate about helping Workplace-wellness and people live healthier, longer lives. Our Lifestyle Health and Wellness, food and nutrition counseling, and education programs will help provide prevention and chronic disease management, leading towards a healthier and happier life. We are a mission-driven company with an incredible team of lifestyle health and wellness experts.