Reddit Engagement Campaign for Volunteer Success

Open
Volunteer Success
Toronto, Ontario, Canada
Scott Wiseman
Executive Director
Preferred learners
  • Canada
  • Academic experience
Categories
Marketing Communications Market research Digital marketing Marketing strategy Social media marketing
Skills
target audience content strategy research reports research
Project scope
What is the main goal for this project?

The main goal for the project is to create and manage a Reddit engagement campaign to increase awareness of Volunteer Success and drive traffic to our platform. This will involve several different steps for the students, including:


  • Working collaboratively as part of our social networking engagement team.
  • Researching the target audience on Reddit and identifying relevant subreddits for engagement.
  • Creating engaging and informative content to share on Reddit. This includes responding to and engaging Reddit users who have posted questions about how to find a volunteer opportunity in Canada.
  • Developing a posting schedule and strategy to maximize engagement.
  • Monitoring and responding to comments and messages on Reddit.
  • Analyzing the campaign's performance and making adjustments as needed.


What tasks will learners need to complete to achieve the project goal?


By the end of the project, students should complete the following list of activities:


  • Research report on the target audience and relevant subreddits.
  • Content calendar and strategy for posting on Reddit.
  • Engagement metrics and analysis report.
  • Recommendations for future engagement campaigns on Reddit.


Final deliverables:

  • A final report including all research, content, strategy, and analysis.
  • A presentation explaining the campaign's performance and key findings.


How will you support learners in completing the project?

Student(s) will attend virtual team meetings and have access to staff time as needed. We will guide and advise student(s) on how to proceed, and what communication messaging to use. The project tasks are performed remotely, with constant online access to our team.

About the company

Volunteer Success is a not-for-profit organization that offers a user-friendly online platform designed to help individuals and groups find meaningful volunteer opportunities and for charitable organizations to connect with qualified volunteers. Our goal is to streamline and automate the volunteer recruitment process for charities across Canada. We are like a job search website for volunteering. Our platform is offered 100% for free to all users.