Foreign Marketing

Closed
SP Global Inc
Toronto, Ontario, Canada
Dilavar Hussain
Director
(10)
3
Preferred learners
  • Ontario, Canada
  • Academic experience
Categories
Market research Digital marketing Market expansion
Skills
marketing strategies marketing promotional materials marketing materials foreign market research
Project scope
What is the main goal for this project?

Our company advertises thousands of products online. We would like to revamp our marketing as we have recently expanded into a foreign market.

Together with our marketing team, we would like students to design new promotional material for the foreign market. Based on our insights and additional research, students will develop promotional marketing materials for our existing media and make recommendations on alternative media to consider.

This will involve several different steps for the students, including:

  • Researching the foreign market where we have recently expanded.
  • Assessing our existing marketing strategy and efforts.
  • Recommending new marketing tactics.
  • Designing promotional material for various media.
What tasks will learners need to complete to achieve the project goal?

By the end of the project, students should demonstrate:

  • Understanding of the foreign market
  • Assessment of our marketing strategy
  • Recommendation of marketing tactics
  • Design of promotional material

Final deliverables should include

  • A final report.
  • A 10-minute presentation.
How will you support learners in completing the project?

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

  • Our products and services
  • Our current understanding of the foreign market

About the company
  • https://spglobalinc.ca
  • 2 - 10 employees
  • Business services, Construction, engineering & trades, Hospital, health, wellness & medical

Helping pharmaceutical manufacturers and biotech firms grow and evolve in an emerging market and trading medical equipment and medicine across the world.