Marketing and brand development - TrendsDecoder by Granularity
Preferred learners
- Canada
- Academic experience
Categories
Project scope
- What is the main goal for this project?
-
TrendsDecoder is a consumer trends intelligence platform that helps you understand the trends that are shaping the future of your industry. Granularity is a cutting edge AI startup based out of Toronto, Ontario that aims to bring consumer data to retail decisions.
We've grown our brand massively over the last 2 years, but we're facing another exciting year ahead of further our brand, adjusting our messaging, and listening to customers.
The main goal of this project is to assist in the marketing and brand development for Trends Decoder by Granularity. That will include social media strategy and management, design input on brand discussions, messaging for target customers, new advertising channels, and development of podcasts/videos.
Deliverables will include:
- Powerpoint of marketing results
- What tasks will learners need to complete to achieve the project goal?
-
Learners will need to:
- Meet twice per week with the team to discuss updates and share progress
- Work in an agile and collaborative manner with the whole team to generate marketing copy
- Independently manage social media channels such as LinkedIn, X (formerly Twitter), Instagram, TikTok and other channels we may expand our presence
- Assist in the creation of messaging for target customers
- Assist in the creation of marketing campaigns
- Assist in the development of other brand assets or materials, including decks, podcasts, videos, or photography
- What is the main goal for this project?
-
TrendsDecoder is a consumer trends intelligence platform that helps you understand the trends that are shaping the future of your industry. Granularity is a cutting edge AI startup based out of Toronto, Ontario that aims to bring consumer data to retail decisions.
We've grown our brand massively over the last 2 years, but we're facing another exciting year ahead of further our brand, adjusting our messaging, and listening to customers.
The main goal of this project is to assist in the marketing and brand development for Trends Decoder by Granularity. That will include social media strategy and management, design input on brand discussions, messaging for target customers, new advertising channels, and development of podcasts/videos.
Deliverables will include:
- Powerpoint of marketing results
- What tasks will learners need to complete to achieve the project goal?
-
Learners will need to:
- Meet twice per week with the team to discuss updates and share progress
- Work in an agile and collaborative manner with the whole team to generate marketing copy
- Independently manage social media channels such as LinkedIn, X (formerly Twitter), Instagram, TikTok and other channels we may expand our presence
- Assist in the creation of messaging for target customers
- Assist in the creation of marketing campaigns
- Assist in the development of other brand assets or materials, including decks, podcasts, videos, or photography
- How will you support learners in completing the project?
-
Learners will be able to meet 1-1 with the executive leadership team at Granularity, as well as learn from other team members in a collaborative and friendly environment.
- What skills or technologies will help learners to complete the project?
-
Learners should be able to:
- Think critically on marketing campaigns
- Develop marketing materials
- Creative skillsets to design ideas
- Collaborate with team members
Bonus with skill in:
- Video editing
- Social media publishing
Supported causes
About the company
- https://granularity.ca
- 2 - 10 employees
- It & computing, Marketing & advertising, Retail, Technology
Granularity empowers product owners to foresee viral trends with our AI-powered dashboard. Have you noticed crazy trends that swarm social media?
We drive insights from Tiktok, Instagram, Google Searches and others - and feed them directly to demand planners, marketers, inventory planners and stakeholders to action.
Granularity's web dashboard uses the power of artificial intelligence and live data from Tiktok, Instagram, Google and others to provide you with insights into which products are trending and which are on the decline.
We're innovating how retailers use consumer trends and would love for you to join the team.