Riipen
Log in Sign up

Digital Marketing and Podcast Strategy

Closed
Honest Empathy
Honest Empathy
Vancouver, British Columbia, Canada
CJ
Chirag Jadhwani
Co-founder
(8)
3
Preferred learners
  • Canada
  • Academic experience
Categories
Graphic design Market research Digital marketing Creative writing Social media marketing
Skills
empathy digital content honesty marketing tiktok newsletters mental health digital marketing innovation
Project scope
What is the main goal for this project?

Hi there! We're looking for a marketing and podcast wizard to build a digital marketing strategy and create mental health focused content for Honest Empathy's first public launch. At Honest Empathy, we want to improve mental healthcare through innovative support groups. Together, let’s improve mental wellness and make isolation a thing of the past.

Ultimately, the goal is to ensure a successful public launch by executing an effective digital marketing strategy. Help us improve our online presence, reach more users, and effectively promote our brand through compelling content.

If you resonate with our vision to make mental healthcare accessible for all, and are ready to tackle this challenge with us, then we'd love to hear from you!

What tasks will learners need to complete to achieve the project goal?

Project Requirements:

  1. Develop digital content for our social channels (Podcast, LinkedIn, Instagram, Facebook, TikTok) to drive traffic to our app. Design creative graphics and build creative, entertaining content.
  2. Create and execute a content calendar: timely deployment of content to drive maximum traffic
  3. Research, record and edit podcast episodes pillar content around storytelling content driving user traffic
  4. Create an email newsletter to engage and retain early adopters
How will you support learners in completing the project?

At Honest Empathy our executive team will offer one on one mentorship to each student and coach them throughout the project. We will begin by understanding the student’s professional and career goals and learn how this project can help them build skills to achieve those goals. We will build an action plan for the duration of the project that will help them gain the skills they want. We will have check-ins 2-3 times a week to work together, to understand their progress, remove blockers and coach them. Communication will be through Zoom and Slack.

Our executive team and advisors have backgrounds in:

  • Product Management
  • Government Policy
  • Psychology Clinical practice
  • Organizational Strategy
  • Full stack software development
  • Technology Consulting
  • Academic Research

We will open our network to each student and make introductions for them to learn more about their desired field. At the end of the project, the student may receive the opportunity to continue a summer internship, based on performance.

About the company

Born from a personal passion and mission, Honest Empathy stands testament to what resilience, innovation, and a vision to make a difference can achieve. We started in the basement of a university incubator, and today, we're on a mission to reshape the future 1,400 healthcare providers in US and Canada.

Our leadership team, backed by an exemplary board and astute funders, is a blend of AI visionaries, domain experts, and change-makers.

At our core, we believe in making healthcare accessible to all. We're driven not just by the desire to succeed in innovating, but by the real, tangible impact we can have on millions of lives. Our partnerships, like our recent collaboration with The Vector Institute, are a testament to our commitment to cutting-edge AI technology and heartfelt care.