Digital Marketing Strategy for Online Learning Platform
Preferred learners
- Anywhere
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
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The main goal of this digital marketing strategy project is to increase awareness of Toyz's game-based and adaptive learning offerings for STEAM education among minority and underserved students, educators, and other stakeholders. The aim is to drive user acquisition, engagement, and learning outcomes, and to promote equity and access in STEAM education.
- What tasks will learners need to complete to achieve the project goal?
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- Conducting market research and competitive analysis to identify trends, opportunities, and challenges in the STEAM education market.
- Developing a comprehensive digital strategy that aligns with the company's mission and vision, and outlines specific goals, tactics, and metrics for success.
- Creating a content strategy that identifies the types of educational content that will be most effective for the target audience, and outlines a plan for producing and promoting this content across various digital channels.
- Designing and implementing a search engine optimization (SEO) strategy that improves the company's visibility and ranking in search results for relevant keywords.
- Developing a social media strategy that leverages various social media platforms to engage with students, educators, and other stakeholders, and promote the company's mission and products.
- Creating an email marketing strategy that targets specific segments of the company's audience with relevant and personalized messages.
- What is the main goal for this project?
-
The main goal of this digital marketing strategy project is to increase awareness of Toyz's game-based and adaptive learning offerings for STEAM education among minority and underserved students, educators, and other stakeholders. The aim is to drive user acquisition, engagement, and learning outcomes, and to promote equity and access in STEAM education.
- What tasks will learners need to complete to achieve the project goal?
-
- Conducting market research and competitive analysis to identify trends, opportunities, and challenges in the STEAM education market.
- Developing a comprehensive digital strategy that aligns with the company's mission and vision, and outlines specific goals, tactics, and metrics for success.
- Creating a content strategy that identifies the types of educational content that will be most effective for the target audience, and outlines a plan for producing and promoting this content across various digital channels.
- Designing and implementing a search engine optimization (SEO) strategy that improves the company's visibility and ranking in search results for relevant keywords.
- Developing a social media strategy that leverages various social media platforms to engage with students, educators, and other stakeholders, and promote the company's mission and products.
- Creating an email marketing strategy that targets specific segments of the company's audience with relevant and personalized messages.
- How will you support learners in completing the project?
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Students will work closely with CEO, Damola Idowu who is supervising and available for questions. This will also include occasional progress meetings where adjustments to the students' tasks and duties can be made if necessary.
About the company
- http://toyzelectronics.com/
- 11 - 50 employees
- Technology, Education
Toyz uses game-based learning and adaptive learning to introduce minority and underserved students to skills development for Science, Techology, Engineering, Art, Math (STEAM) careers. Toyz has a career development product called #TOYZSTEAM
#TOYZSTEAM uses our own custom curriculum, workbook, and existing software tools to teach students to produce products through digital asset creation, coding, game design, 3D modeling, and product design. Students get takeaways of digital assets, a physical 3D model and exposure to software development and game design.