To become a proactive sales team, we need assistance developing an operations process. We would like to equip our sales team with a plan that guides them in researching new prospects, identifying key contacts, and reaching out with compelling messages. We would like you to create a simple step-by-step strategy for prospecting in our target market.

The project may include, but is not limited to:

• Identifying new potential accounts that align with our current customer base.
• Compiling relevant market information.
• Create marketing emails to result in sales conversions.
• Building a customizable operations plan.
• Creating a simple tracking framework, including metrics, for measuring outreach success.

The final project deliverable is a marketing email campaign that boosts internal client operations. It should assist our growth team in successfully prospecting within our target market with actionable recommendations.