What is the main goal for this project?

We recently launched a new and innovative line of freeze-dried salsas, which are ex-pats or lovers of Mexican food/salsas living outside the US:

• Ex-Pats: These are US citizens living abroad. Identify platforms and venues to engage with these individuals so that they can purchase freeze-dried salsas and have them shipped throughout the world.
• Markets: Focus on English speaking regions where there is growing interest/demand for authentic Mexican food. The UK, Canada, and Australia/NZ are the most likely markets. Identify and engage with individuals and chains that would be interested.

What tasks will learners need to complete to achieve the project goal?

Perform market research; analyze and assess opportunities; gather and collect relevating information; consolidate data into an Excel worksheet

How will you support learners in completing the project?

Provide assistance; review findings; give direction and oversight

What skills or technologies will help learners to complete the project?

Excel experience; market research; organizational and presentation skills

ABOUT THE COMPANY

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• https://salsaqueen.com
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• Food & beverage

Salsa Queen was started by a single mother to provide for her 7 children. At first, salsas were made around the kitchen and sold at local farmers markets where she built-up a loyal following because of the premium quality and unique taste profiles.

• Preservative-free fresh, gourmet salsas bursting with big, bold authentic flavors

• Voted ‘Best Made-In-Utah Food Product’

• In ~1000 stores across 30+ states

• 100% Woman and Minority owned Business

Identify/recommend channels, platforms, and groups to reach ex-Pats and lovers of Mexican food/salsas in overseas markets

Engage/Introduce/Market salsas to help drive online sales

Provide direction, resource, mentor to help coordinate activities, answer questions, provide content as needed, have ongoing call/Zoom meetings, respoond to emails.