Market Research and Analytics
Preferred learners
- Anywhere
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
Our company focuses on working with startups. One of the projects we are working on currently, requires detailed market research and analytics to ensure that the product is properly positioned in the market and is meeting the needs of the target audience. We want to better understand our target market and the overall market, so we can uniquely position ourselves within our industry.
We would like to collaborate with students to conduct market research.
This will involve several different steps for the students, including:
- Familiarizing themselves with our company’s values, products and services.
- Researching our target market and market potential.
- Researching the industry and competitive landscape.
- Recommending strategies for market infiltration, strategic positioning, brand positioning and service delivery.
Bonus steps in the process would also include:
- Recommending strategies to differentiate ourselves from our competition.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should demonstrate:
- Familiarity with our company’s products and services
- Understanding of our target market and market potential
- Understanding of our industry and competitors
- Recommendation of strategies to improve our company’s services
Bonus steps would include:
- Identifying our company’s competitive advantages
Final deliverables should include
- A final report.
- A presentation.
- What is the main goal for this project?
-
Our company focuses on working with startups. One of the projects we are working on currently, requires detailed market research and analytics to ensure that the product is properly positioned in the market and is meeting the needs of the target audience. We want to better understand our target market and the overall market, so we can uniquely position ourselves within our industry.
We would like to collaborate with students to conduct market research.
This will involve several different steps for the students, including:
- Familiarizing themselves with our company’s values, products and services.
- Researching our target market and market potential.
- Researching the industry and competitive landscape.
- Recommending strategies for market infiltration, strategic positioning, brand positioning and service delivery.
Bonus steps in the process would also include:
- Recommending strategies to differentiate ourselves from our competition.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should demonstrate:
- Familiarity with our company’s products and services
- Understanding of our target market and market potential
- Understanding of our industry and competitors
- Recommendation of strategies to improve our company’s services
Bonus steps would include:
- Identifying our company’s competitive advantages
Final deliverables should include
- A final report.
- A presentation.
- How will you support learners in completing the project?
-
Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:
- Our products and services
- Our current understanding of the market
- Input on choices, problems or anything else the students might encounter.
Supported causes
About the company
- https://ivorytowerglobal.com
- 2 - 10 employees
- Business services
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