Brand Awareness & Content Creation Project

Open
Influencify
Toronto, Ontario, Canada
FS
Project Manager
(5)
3
Preferred learners
  • Anywhere
  • Academic experience or paid work
Categories
Marketing Branding & style guides Digital marketing Marketing strategy Social media marketing
Skills
presentations brand awareness graphic design marketing materials marketing content creation brand strategy public relations social media research
Project scope
What is the main goal for this project?

The main goal for the project is to assist Influencify in creating engaging marketing materials and supporting the development and execution of Public Relations (PR) initiatives to increase brand awareness and contribute to brand strategy. The project aims to provide valuable real-world marketing experience to the Marketing Intern and help them develop skills in graphic design, content creation, and PR.

What tasks will learners need to complete to achieve the project goal?


- Assist with the development and execution of Public Relations (PR) initiatives


- Create engaging marketing materials (e.g., social media graphics, presentations)


- Support with research and content creation for brand awareness campaigns


- Help maintain and update brand assets


- Participate in brainstorming sessions and contribute fresh ideas


- Assist with other marketing activities as assigned

How will you support learners in completing the project?

You will be paired with an employee, for some mentorship and learning.

You will also have access to tools to help you reach your goals.

About the company

Influencify is an AI-driven platform designed to revolutionize influencer marketing. Our technology leverages advanced AI algorithms, using over 216 data points, to match brands with the most suitable influencers. This ensures optimal alignment for marketing campaigns by considering factors like audience demographics, engagement rates, content style, and brand compatibility.

Our platform provides access to a comprehensive database of over 250 million profiles across major platforms like YouTube and TikTok. Brands can search and filter through these profiles using specific criteria, including the ability to apply negative filters to exclude influencers who don't meet certain standards. Additionally, our lookalike search functionality allows brands to find influencers and audiences similar to those that have previously yielded successful campaigns, facilitating the replication of success.