Social Media Strategy - Getting the Word Out - 1

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Pay What You Can Peer Support - PWYCPS
Toronto, Ontario, Canada
Daniel Cole
President/Founder
(7)
3
Preferred learners
  • Anywhere
  • Academic experience
Categories
Communications Operations Project management Marketing strategy
Skills
eating disorder treatment social media strategy substance abuse mental health digital marketing management
Project scope
What is the main goal for this project?

Our team is looking for someone who can help us drive more traffic and get on more platforms, forums, directories, etc. The primary project requirements involve a list of activities focusing on our first 5 topics on our site, which are:

I. Addiction & Substance Abuse

II.Anger Management

III. Anxiety

IV. Depression

V. Eating Disorders

Objectives and Activities to Perform Include:

  1. Join Facebook Forums and mention the site
  2. Join Reddit Forums and mention the site
  3. Join Mental Health Chat Rooms/Support Group Forums and mention the site
  4. Tweet and Post on Instagram once per week focusing on one of these 5 topics
  5. Contact newspapers and TV stations and tell them what we're doing
  6. Help Find and Apply for Grants
  7. Help Find and Apply to Get on Directories

We’re excited to work with students who can help us execute the above.

  • The goal is to get more people hearing about the site and ultimately signing up for sessions

This is a great project for students to prove their digital marketing expertise to future employers, as the impact of their work on this project can be easily measured and communicated.

How will you support learners in completing the project?

A ton as I work on this project 24/7 and will be very involved with the student at first and then manage them as much as they want. I never liked being micromanaged myself but I will always be available throughout this project.

About the company

Pay What You Can Peer Support - PWYCPS is a site that runs weekly virtual peer support sessions on a variety of topics (25 to date). The sessions are run on Zoom and take place throughout the week and are moderated by certified professionals. It's free but we ask participants to Pay What They Can. We operate around the globe and anyone is welcome to join.