Practice PPE Exams is seeking to enhance its digital presence and engagement with its target audience. The project aims to develop a comprehensive digital marketing strategy that leverages social media platforms to increase brand awareness and engagement. Students will analyze current digital marketing trends and apply classroom knowledge to create a cohesive content plan. The project will involve managing social media campaigns, creating multimedia content, and drafting press releases to support branding initiatives. The goal is to effectively communicate Practice PPE Exams' value proposition and engage potential customers through strategic digital marketing efforts. This project provides an opportunity for students to apply their skills in strategic communications, content production, and digital marketing.

The deliverables for this project include a detailed digital marketing strategy document, a content calendar for social media campaigns, and a set of multimedia content pieces. Additionally, students will draft at least two press releases and provide a report on the effectiveness of the proposed strategies. These deliverables will demonstrate the students' ability to integrate marketing theory with practical application.