Analyzing Historical Buyer Data

Closed
Dubs Advising INC
Toronto, Ontario, Canada
DG
Digital Marketing/Social Media Manager
(27)
3
Preferred learners
  • Anywhere
  • Academic experience
Categories
Business strategy Data analysis Market research
Skills
feasibility studies business development sales
Project scope
What is the main goal for this project?

Our company is in the midst of conducting a feasibility study into new areas we might be able to grow. It is important that the growth and development of our product/service align with our current customers while also allowing us to reach new ones.

We want to make the most informed decision possible before we enter a new market. Historical buyer and buying data should help us identify spaces for growth, areas of declining sales and stagnation in our own business to inform future business development. This information is fundamental to the allocation of our resources and the efforts to choose to pursue.

Using historical buyer data, help us evaluate our current audience. Using the curation of this data, we would like a group of students to assist in a report.

What tasks will learners need to complete to achieve the project goal?

The report should be a summary of the behaviours and attributes of our buyer. Following the summary, we would like the students to make informed recommendations for business development.

How will you support learners in completing the project?

Students will connect directly with an internal specialist for mentorship and supervision throughout the project. Students will have weekly zoom meetings with the supervisor to track their progress.

About the company

We are a sports advising company, that aims to generate new leads, grow its presence on social media, and educate the public about sports betting. We are looking for a motivated individual who is familiar with the world of sports and has some understanding of how betting on sports works. The chosen intern will work closely with a team of the founders of the company.