Brand Book expansion and Social Media Brainstorming
Project scope
Categories
Digital marketing Market expansion Marketing strategy Social media marketing Marketing analyticsSkills
brand management marketing merchandisingThis project aims to develop and expand on existing brand book contents to better define who we are as a company and how to reach our target demographics.
The project will aim to better define the company identity and help bring awareness to Threads That Thrive and our offerings.
Students will develop a fully realized brand book deliverable including colour palette, fonts, platform differences, and any other brand guidelines.
Students will work with our marketing coordinator to brainstorm and execute social media direction as well as work with the president of the organization to advise on potential merchandise opportunities.
Our Marketing Coordinator will work closely with students to provide ongoing feedback as well as potential networking and mentoring opportunities as the project progresses.
Supported causes
Gender equalityAbout the company
A Calgary Based Not-For-Profit with a focus on mental health, particularly for Gender-Diverse individuals.
Currently we are running monthly skills workshops to teach individuals how to make and alter their clothing to best represent their gender expression. We are looking to partner with other local organizations to expand our service offerings to better support the 2SLGBTQ+ communities of Southern Alberta.
Portals
