Opportunity to Make a Difference: Design & Marketing
Preferred learners
- Anywhere
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
We are a student activist organization and we are going to introduce a program "Congress of Youth Activists" that will help ensure the voices of the youth are heard.
We need creative copy and design for a website and social marketing materials, including a logo that will tell the story.
We would like to launch the program by United Nations International Youth Day.
Our organization is able to offer a virtual internship opportunity for (1 or 2) marketing students.
The primary focus for the student will be: (We need creative copy and design for a website and social marketing materials, including a logo that will tell the story.)
- Branding - Create a logo and tag line that tells the story of the program.
- Marketing Communications - Recommend changes to advertising and PR materials; create an integrated marketing campaign; create a rebranding campaign.
- Public Relations - Develop and implement a PR strategy; create collateral, including press releases, user testimonials, case studies, and customer stories.
- Prospecting Strategy - Evaluate our current customer base and make recommendations for further market penetration; assess our current outreach process and develop and implement targeted prospecting; review our prospect messaging, make improvement recommendations, and create new outreach content.
- SEO Strategy & Recommendations - Develop and implement an SEO strategy; provide content suggestions and recommendations to increase search visibility; increase our inbound traffic and optimize the customer journey; increase inbound leads.
- Strategic Social Media Marketing - Conduct an audit of our current social media presence and/or other current communication channel(s); develop and implement strategies for improving our online presence and increasing engagement; create a content calendar; creating useable social media and blog posts.
Our goal at the end of this experience is: (We would like to launch the program "Congress of Youth Activists" by United Nations International Youth Day.)
- Branding and Marketing Communications - For the student(s) to help us improve our brand's presence.
- Market Research - For the student(s) to help us gain a better understanding of our target market and ensure we are optimally positioned and our product aligns with our target sector/customer.
- Public Relations - For the student(s) to help us effectively communicate our brand's story and mission to a broad audience.
- Prospecting Strategy - For the student(s) to help us implement better prospecting that increases participation.
- SEO Strategy & Recommendations - For the student(s) to help us generate more traffic.
- Strategic Social Media Marketing - For the student(s) to help us improve our online presence, reach more customers, and effectively promote our brand through compelling content.
Other duties the student may complete could include:
- Assist with outbound email marketing campaigns as needed; measure and report on performance of these campaigns using tools such as (indicate tools used, eg. Hubspot, Google Sheets, Excel)
- Content development, including social posts, blog posts, LinkedIn articles, and website copy.
We will plan to communicate with our virtual intern(s) using these communication tools: (list expected channels - eg. Riipen messaging, email)
Primary contact: (Michael Jacobson, Chairman)
- What is the main goal for this project?
-
We are a student activist organization and we are going to introduce a program "Congress of Youth Activists" that will help ensure the voices of the youth are heard.
We need creative copy and design for a website and social marketing materials, including a logo that will tell the story.
We would like to launch the program by United Nations International Youth Day.
Our organization is able to offer a virtual internship opportunity for (1 or 2) marketing students.
The primary focus for the student will be: (We need creative copy and design for a website and social marketing materials, including a logo that will tell the story.)
- Branding - Create a logo and tag line that tells the story of the program.
- Marketing Communications - Recommend changes to advertising and PR materials; create an integrated marketing campaign; create a rebranding campaign.
- Public Relations - Develop and implement a PR strategy; create collateral, including press releases, user testimonials, case studies, and customer stories.
- Prospecting Strategy - Evaluate our current customer base and make recommendations for further market penetration; assess our current outreach process and develop and implement targeted prospecting; review our prospect messaging, make improvement recommendations, and create new outreach content.
- SEO Strategy & Recommendations - Develop and implement an SEO strategy; provide content suggestions and recommendations to increase search visibility; increase our inbound traffic and optimize the customer journey; increase inbound leads.
- Strategic Social Media Marketing - Conduct an audit of our current social media presence and/or other current communication channel(s); develop and implement strategies for improving our online presence and increasing engagement; create a content calendar; creating useable social media and blog posts.
Our goal at the end of this experience is: (We would like to launch the program "Congress of Youth Activists" by United Nations International Youth Day.)
- Branding and Marketing Communications - For the student(s) to help us improve our brand's presence.
- Market Research - For the student(s) to help us gain a better understanding of our target market and ensure we are optimally positioned and our product aligns with our target sector/customer.
- Public Relations - For the student(s) to help us effectively communicate our brand's story and mission to a broad audience.
- Prospecting Strategy - For the student(s) to help us implement better prospecting that increases participation.
- SEO Strategy & Recommendations - For the student(s) to help us generate more traffic.
- Strategic Social Media Marketing - For the student(s) to help us improve our online presence, reach more customers, and effectively promote our brand through compelling content.
Other duties the student may complete could include:
- Assist with outbound email marketing campaigns as needed; measure and report on performance of these campaigns using tools such as (indicate tools used, eg. Hubspot, Google Sheets, Excel)
- Content development, including social posts, blog posts, LinkedIn articles, and website copy.
We will plan to communicate with our virtual intern(s) using these communication tools: (list expected channels - eg. Riipen messaging, email)
Primary contact: (Michael Jacobson, Chairman)
- What tasks will learners need to complete to achieve the project goal?
-
No deliverables exist for this project.
- How will you support learners in completing the project?
-
Will provide mentorship on an as needed basis.
About the company
- http://www.montessori-mun.org
- 2 - 10 employees
- Education
Montessori Model UN (MMUN) has been organizing international Model United Nations programs since 2006 for students ages nine to fifteen based on Maria Montessori's belief that the United Nations should listen to children to find innovative solutions to world problems. We believe in the power and capability of young people as future citizens and leaders of the world. The mission is to inspire and empower youth to create a better world through awareness, networking, empowerment and impact projects. In addition, our sister organization works with students and adults 16-24 years of age. The proposed FREE APP, Hear Me Now will not only engage significant use but it will enhance the voice of youth in the halls of government and corporate boardrooms.