Connecting With The Students & Communities Who Need Us Most
Project scope
Categories
Market research Digital marketing Marketing strategy Social media marketingSkills
marketing strategies social media loansOver the past 10 years, the United States has seen an alarming exodus of students. With one of the highest student loan debts globally and tuition rate higher than that that of previous years, families are feeling the impact of paying for school. Students have transitioned to trade schools, started careers that do not require degrees or just did not see the value in the piece of paper known as a degree.
We are providing a service for students that could possibly impact the educational landscape and need to get the message out. We have a social media presence on Instagram, Facebook, LinkedIn and others, but need to maximize our ability to engage and connect with users that will leverage our platform. We are looking to organically gain a total of 10K active followers across all of our social media platform by Q1/Q2 of 2023
Students will need to complete the following to achieve project success:
- Analysis of our current strategies to identify gaps and opportunities for improvements. Our team will share our current market segmentations and key customers for our platform.
- Review and analyze social trends that may adversely impact our engagement with users on social media. There have been many young leaders pursuing entrepreneurship over traditional education. Is our messaging missing a segmentation that we are unaware of?
- Communicate weekly findings with Lite Tuition staff and possible scenarios to explore and/or consider. (Meetings can be adjusted, as needed, to align with course work and institutional expectations for student projects.)
- Identify social platforms and/or tools commonly used by our customers that we need to incorporate into our day-to-day marketing strategies.
To ensure students have the necessary support, Lite Tuition will provide the following:
- Dedicated email for students to reach Lite Tuition staff with a prompt follow-up and response time.
- Data, direction and resources, including contacts, to obtain needed information for project completion.
- Weekly meetings, via Zoom, Zoho or phone call, to review and discuss findings to ensure that optimal project success is met.
- Lite Tuition will be able to provide internal data relevant to the success of the project.
About the company
Lite Tuition is the only fundraising platform, specifically for students, that allows them to raise funds for tuition without the burden of debt. Funds raised on our platform are sent directly to their school. Whither a student is a high school senior raising money in advance of post-secondary education or a current student attending a college or trade school; we allow everyone to take advantage of our platform.
To date, student loans have reached a startling $1.7 Trillion in outstanding loan debt. Unfortunately, there are roughly 3.9 million students with student loans and no degree. The pursuit for higher education has become a debt trap for millions instead of a path to success as it is perceived to be. As a former student, I know the adverse effects plagued upon students today.
With an in-house SaaS resource that puts financial control in the hands of their students, we want them to be empowered to control their success and minimize the burden of debt while pursuing a degree.