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Marketing Intern - July 2024

Open
Golden Meteorite Press (GMP)
Golden Meteorite Press (GMP)
Edmonton, Alberta, Canada
GA
GMP Administration He
Director
(43)
3
Preferred learners
  • Anywhere
  • Academic experience
Categories
Marketing Data analysis UX design Competitive analysis Digital marketing Product or service launch
Skills
digital content management communication strategies infographics digital content communication marketing promotional materials public relations research google drive
Project scope
What is the main goal for this project?

This project will begin on July 1st following a kick-off meeting & orientation for all student-hires. The end-date for the project and deliverable submission deadline is July 31st at 11:59 PM MST.


The goal of this project is to elevate the visibility and public understanding of Golden Meteorite Press’s research and literary contributions. As a Marketing Intern, your role will be instrumental in deploying innovative marketing and public relations strategies aimed at effectively communicating the Press’s mission, research, and literary achievements to a diverse audience. You will collaborate with various teams to develop engaging content and promotional materials, leverage multiple media platforms to broaden our reach, and utilize analytical insights to refine our communication strategies. Your involvement will help in heightening awareness about Golden Meteorite Press. Your creative contributions and dedication will assist in fostering a more informed and connected community, propelling Golden Meteorite Press’s commitment to advancing literary knowledge and promoting a deeper understanding of diverse subjects through literature.

What tasks will learners need to complete to achieve the project goal?

Tasks:

  • Create, curate, and manage digital content, including videos, infographics, articles, and social media posts.
  • Collaborate with researchers and subject matter experts to understand and effectively communicate research findings and breakthroughs.
  • Develop and implement a content calendar to ensure a consistent and engaging online presence.
  • Stay up-to-date with digital content trends and best practices to enhance the institute's online visibility.
  • Manage and maintain the institute's website and social media platforms.
  • Monitor and analyze the performance of digital content to optimize engagement and reach.


Deliverable:

  • To achieve the project goal, students must attend the kick-off meeting for clear guidelines and expectations. They will be required to select or be assigned a specific topic, followed by thorough research on the subject matter. Participants will produce a finalised deliverable of a minimum 5000 words. Your work will need to be uploaded to the Riipen platform in PDF format and uploaded in the google drive in the Central Working Document provided to you at the start of the project. Continuous communication with the AIC team for feedback and guidance is essential throughout the process.


How will you support learners in completing the project?

1. Clear Project Guidelines: This project provides learners with well-defined project guidelines, objectives, and expectations. This ensures that they have a clear understanding of what is expected of them.


2. Mentorship: This project assigns experienced mentors or instructors who can guide learners throughout the project. Mentors can offer valuable insights, answer questions, and provide feedback.


3. Regular Check-Ins: This project schedules regular meetings or check-ins to track progress and address any challenges or concerns learners may have. This helps keep learners on track and motivated.


4. Access to Learning Resources: This project offers access to a wide range of learning resources. This enables learners to deepen their knowledge and skills.


5. Access to Tools and Technology: This project ensures that learners have access to the necessary tools, software, and technology required for the project.


6. Data and Research Support: This project, when needed, offers assistance in gathering, analyzing, and interpreting data. Provide access to relevant databases, research materials, and experts in the field.


7. Peer Collaboration: This project encourages learners to collaborate with their peers. Group discussions, brainstorming sessions, and peer review can enhance the quality of the project and provide additional support.


8. Feedback and Evaluation: This project provides a feedback system where learners receive constructive feedback on their work. This helps them identify areas for improvement and refine their project.


9. Time Management Tools: This project offers time management tools and techniques to help learners effectively plan and allocate their time for research, development, and completion of the project.


10. Flexible Scheduling: This project recognizes that learners may have different schedules and commitments. Offer flexibility in project timelines to accommodate their needs while maintaining project milestones.


11. Celebration and Recognition: This project celebrates the achievements and milestones of learners throughout the project. Positive reinforcement can boost morale and motivation.

About the company

About Us:
Golden Meteorite Press (GMP) is a pioneering publishing and media company headquartered in the vibrant city of Edmonton, Alberta. Established with a passion for igniting curiosity, fostering knowledge dissemination, and promoting innovation, GMP stands at the forefront of the digital age, combining cutting-edge technology with compelling storytelling.

Our Mission:
At GMP, our mission is to be the catalyst for knowledge exchange and innovation. We strive to connect the world to groundbreaking research, emerging ideas, and inspiring stories, making information accessible, engaging, and transformative for diverse audiences.