Brand Identity and Graphic Design

Closed
Szechuan Sweet Mango
Edmonton, Alberta, Canada
SC
Manager
(28)
3
Preferred learners
  • Anywhere
  • Academic experience or paid work
Categories
UI design UX design Graphic design Market research Copy writing
Skills
canva (software) brand awareness graphic design marketing branding adobe photoshop brand identity research
Project scope
What is the main goal for this project?

Our organization needs some branding and graphic design help! We are looking for teams that can help amplify what makes us unique and create better messaging for our brand through our website and social media. This would include identifying areas of improvement, graphic design, and developing a plan for better promotion and brand awareness.

What tasks will learners need to complete to achieve the project goal?

We believe this project will require:

  • Research to define our unique brand position and create consistent promotional messaging
  • Logo and/or Name Proposal that highlights brand awareness and brand positioning
  • A branding guide
  • Using tools like Adobe Photoshop, Canva, and other tools to design prototypes that can be implemented into our marketing collateral
  • Adjusting menu prices and uploading food item pictures onto online delivery platforms.
How will you support learners in completing the project?

We will give you access to organizational assets to support this project such as personnel, website analytics, sales and brand collateral, and more. We can also suggest names of competitors and comparators to research. We will be scheduling weekly or biweekly meetings with students to touch base and assign tasks throughout the internship.

About the company

We are a family-owned and operated restaurant located in the heart of Edmonton. We have been in business for over 25 years and are looking to expand in this market with modern and innovative business development methods!