Social Media and Avatar content Creation for Advotek Recruitment

Closed
AdvoTek Recruitment Inc
Oshawa, Ontario, Canada
JB
Jeremy Bell He / Him
President
(2)
3
Preferred learners
  • Ontario, Canada
  • Academic experience or paid work
Categories
Digital marketing Search engine optimization Social media marketing Marketing analytics Website development
Skills
target audience social media analytics social media content content creation search engine optimization social media zoom (video conferencing tool)
Project scope
What is the main goal for this project?

Our team is looking to take our social media presence to the next level in order to drive traffic to our pages. To do this, we hope to improve our search engine optimization, and create an optimal schedule for our social media posts to be uploaded.

This will involve several different steps for the students, including:

  • Researching keywords to determine the most relevant terms that our customers search for.
  • Researching Search Engine Optimization requirements for us to rank on the first page of Google.
  • Constructing a content calendar to upload social media content for the maximum possible traffic .
  • Creating social media content using the most efficient keywords for our target audience while following the content calendar.
  • technology assistance with creating a repeatable process to produce weekly video messaging and content using a speaking ZOOM Avatar including upload to website/youtube channel and LinkedIn

Bonus steps in the process would also include:

  • Using our company’s social media analytics to tailor the content calendar to our customers activity, rather than general trends
What tasks will learners need to complete to achieve the project goal?

By the end of the project, students should complete the following list of activities (this is basically a retelling of the steps above):

  • Compiled a list of the most relevant SEO keywords for us.
  • Created a content calendar to drive traffic to our social media pages.
  • Prepared a report outlining the SEO keywords and the social media calendar to be reviewed by the project manager.
  • Created engaging social media posts using the most efficient SEO keywords..
  • create a repeatable process to produce weekly or semi-monthly vlogs using a ZOOM avatar and the technology required to transfer/upload content to website/youtube/linkediN

Bonus steps would include:

  • Tailoring the content calendar to our customers' activity levels on different times and days.

Final deliverables should include

  • A report containing the most relevant SEO keywords for our company and a content calendar.
  • Designs and writing for several social media posts to be uploaded as per the content calendar.
  • repeaytable simple technology process to upload video using ZOOM avatar recordings of 45 second to 1 minute relavant speaking blurbs
About the company

we are a proudly Canadian boutique IT recruiting firm, dedicated to serving small to large enterprises across Canada and the United States. Our mission is to deliver transparent, effective, and integrity-driven recruitment solutions, specializing in the SAAS sector and spanning fintech, legaltech, insuretech, and restotech industries. We excel in connecting talent to support, development, QA, analysis, architecture, and leadership roles, ensuring the perfect match for both operational and IT functions. Our approach is rooted in specialized behavioral interviewing and thorough screening, ensuring we advocate for the best interests of both our clients and candidates. Committed to making a difference, we actively contribute to the betterment of society; with every successful placement, we support SickKids Toronto for advanced children's healthcare research and Evertreen, planting trees to build the Advotek Forest. We believe in creating a better world, one placement at a time."