Sales Process Optimization


Project scope
Categories
Operations Market expansion Sales strategySkills
sales process lead generation sales operations research scriptingOur company is hoping to improve our sales process to improve our ROI and overall operations. In this project, students will evaluate our current sales process, determine bottlenecks, and create recommendations as well as new training materials. Based on research and best practices you will develop new scripts for our sales staff to use to improve the quality and quantity of leads generated and increase the conversion rate.
This will involve several different steps for the students, including:
- Evaluating our current sales process by speaking with sales representatives and examining our handbook and protocols.
- Researching industry sales processes and lead generation strategies.
- Create recommendations that will improve our leads and conversion rate.
- Writing new sales scripts for both phone calls and emails.
By the end of the project, students should complete the following list of activities:
- Evaluated our current sales process.
- Researched competitors' sales processes.
- Created recommendations on how to improve our sales process.
- Written new sales scripts to generate better leads.
- Created an updated sales process handbook.
Bonus steps would include:
- Creating multiple versions of the sales script tailored to our different products/services.
Final deliverables should include
- A sales process handbook with general information and scripts.
- A report with all research, recommended solutions and an implementation plan.
- A 20-minute presentation on the report and handbook.
Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:
- What is our target conversion rate?
- Which specific parts of our sales process need the most improvement?
- Who is the typical target audience that we pitch to?
- Input on choices, problems or anything else the students might encounter.
Also, learners will have the chance to work with our international partners, which will broaden their perspective of business.
Furthermore, as we are focused on coaching, learners will communicate with coaches, of different specialties. That will help them develop soft skills and life-long learning.
About the company
R.A.C.E. Raise Awareness of Coaching and Education is a community of passionate and accredited coaches who are creating a holistic and well-being focused learning and development system for families, educators and businesses.
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