Cascades Financial Solutions Inc. (CascadesFS) is a Canadian software start-up that has created an all-in-one retirement income and estate planning tool available to Canadians. The focus of CascadesFS is optimising an individual’s retirement income whether that means maximising long-term retirement income or maximising the expected estate value for a known retirement income level. CascadesFS performs this optimisation by testing different priorities of drawdown for the individual’s personal investments and selecting the one that best suits the individual’s goals. Our software can save Canadians thousands of dollars during retirement, and has been featured in The Globe and Mail, Financial Post and Investment Executive.

CascadesFS is proud to have partnered with PureFacts Financial Solutions, a leader in the Canadian Fin-tech (Financial Technology) industry. Together we are contemplating ideas and approaches regarding our pricing model. We find the recurring revenue pricing strategy more appealing because it will establish a regular, and predictable income stream for our business.

Our project requirements are as follows:

Determine value-based pricing:

· Analyze price adjustment strategies across Canada such as discount and allowances pricing, segmented pricing, promotional pricing, dynamic pricing and geographic pricing

· Assess customer needs and values perceptions

· Pricing to match customer perceived values

· Delivering value at target price

The strategy should focus on and must include the following:

· Value-based pricing such as: Value-added pricing for example, developing a strategy that features added value to the market offering rather than cutting the price vs Good-value pricing for example everyday low price (EDLP)

· Analyze comparable pricing models