Koziol Insurance | Retirement | Investment
Hockessin, Delaware, United States
JK
President
Preferred learners
  • United States
  • Academic experience
Categories
Marketing Digital marketing Marketing strategy Social media marketing
Skills
target market marketing search engine optimization social media brochures
Project scope
What is the main goal for this project?

To get small employers (1 to 99 employees) to visit our website to get a customizable quote for their business insurance.


We would like to collaborate with students to review and post content promoting our company.


This will involve several different steps for the students, including:

  • Familiarizing themselves with our target market, products, and services.
  • Reviewing marketing content in the form of posts, emails, brochures, etc.
  • Deploying content according to our social media calendar to increase website traffic.
  • Overseeing our channels and keeping them up to date.
  • Recommending search engine optimization (SEO) strategies so our materials are easily accessible.
What tasks will learners need to complete to achieve the project goal?

By the end of the project, students should demonstrate:

  • Familiarity with our target market, products, and services
  • Deployment of marketing content
  • Updates to our channels
  • Recommending SEO strategies


How will you support learners in completing the project?

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

  • Our products and services
  • Our marketing strategies
  • Input on choices, problems, or anything else the students might encounter.
  • Work with our web developer and third-party vendor installing our small business comparison rater.
About the company

Insurance and Financial Services