Project Outline: Online Catalogue Refresh for Illusion Eyewear & Eyecare

Project Overview

This project aims to modernize and enhance the online shopping experience for Illusion Eyewear & Eyecare by refreshing the design, layout, and functionality of the online catalogue. The updated catalogue will align with the new website’s branding, improve navigation, and showcase an expanded selection of frames and sunglasses. The goal is to create an engaging, user-friendly shopping experience that encourages online browsing and purchases.

Project Objectives

• Redesign the online catalogue to match the new website’s branding and improve visual appeal.
• Improve product organization and navigation to enhance the user experience.
• Expand the product selection by adding new frames and sunglasses.
• Ensure mobile responsiveness for seamless browsing across all devices.

Company

https://illusioneyewear.com

Mississauga, Ontario, Canad

Illusion Eyewear & Eyecare is a luxury optical boutique in the Erin Mills Town Centre Mall, Mississauga, Ontario which provides services like eye exams, prescription glasses and sunglasses, contact lenses for prescription and cosmetic contact lenses.

Tasks and Deliverables for the Online Catalogue Refresh Project

To successfully achieve the project goals, the following tasks and deliverables are expected to be completed:

1. Market and Competitive Analysis

• Conduct research on competitor online catalogues to identify best practices and trends in the eyewear industry.
• Analyze customer behavior and feedback to understand key pain points and opportunities for improvement.
• Deliverable: A comprehensive market analysis report summarizing findings and recommendations.

2. Fully Functional Catalogue Integration

• Develop a fully functional online catalogue that aligns with the new website's branding.
• Ensure the catalogue is fully embedded or migrated into the website with intuitive navigation and filtering options.
• Implement seamless integration with existing systems for inventory management, pricing, and product updates.
• Deliverable: A live, fully integrated online catalogue that enhances the shopping experience.

3. Product Organization and Categorization

• Develop a structured product hierarchy (e.g., by brand, style, color, and lens type) to simplify product discovery.
• Implement smart search and filter functions to improve product findability.
• Deliverable: A detailed product organization plan and updated site architecture.

4. Product Content and Media Optimization

• Update and expand product descriptions to highlight features, materials, and benefits.
• Ensure consistent high-quality product images, including multiple angles and zoom options.
• Deliverable: A complete product content and media library with optimized descriptions and images.

5. Mobile Responsiveness and Performance Testing

• Optimize the catalogue for seamless use on mobile and tablet devices.
• Test for speed, functionality, and compatibility across different browsers and devices.
• Deliverable: A mobile and performance test report with solutions for any identified issues.

6. Integration and Final Deployment

• Integrate the new catalogue into the existing website infrastructure.
• Ensure all links, search functions, and product categories are working correctly.
• Deliverable: Final integrated online catalogue ready for public launch.

Summary of Key Deliverables:

• Market analysis report
• Fully functional and integrated online catalogue
• Product organization plan
• Product content and media library
• Mobile and performance test report