The Connect Partnership groups runs mutliple conferences, and the students selected for this event will primarily work on Forward Summit (www.forwardsummit.ca). The main goal for the project is to improve the user experience on Forward Summit's website by optimizing SEO, page load times, and ensuring the back-end functions are healthy. Hubspot integration, including lead generation will be necessary. This will involve several different steps for the learners, including:

- Conducting an analysis of the current website's SEO performance and identifying areas for improvement.

- Implementing strategies to optimize the website's SEO, including keyword research, meta tags optimization, and content improvement.

- Analyzing the website's page load times and identifying factors that are affecting the speed.

- Implementing solutions to improve the website's page load times, such as optimizing images, and leveraging browser caching.

- Conducting a thorough review of the website's back end functions to identify any issues or areas for improvement.

- Implementing necessary changes to ensure the back end functions are healthy and efficient.

-Analyzing web traffic and identifying trends and opportunities through SEO and Search

By the end of the project, learners should complete the following tasks:

- SEO, Search and traffic analysis report with identified areas for improvement and implemented strategies.

- Page load time analysis report with implemented solutions for improvement.

- Back end functions review report with implemented changes for optimization.

Final deliverables should include:

- Detailed documentation of all implemented strategies and changes.

- Presentation to the company's leadership team outlining the improvements made and their impact on the user experience.

Support is offered through weekly meetings, and manager is available adhoc during business hours to answer any questions. We really value mentorship, and will do our utmost to ensure a positive and education experience for our interns.