Marketing strategy for a membership-based organization during a recession.
Preferred learners
- Ontario, Canada
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
· A written report on research, findings, and social media marketing strategy recommendations.
· A final presentation expanding on the report content.
· Sample promotional materials for your use.
- What tasks will learners need to complete to achieve the project goal?
-
· Defining and assessing potential customer profiles.
· Researching and compiling a competitive matrix.
· Developing product value propositions.
· Developing marketing collateral for market segments and stakeholders.
· Defining use cases for each market segment.
· Interviewing existing and potential members for feedback and to understand their needs.
- What is the main goal for this project?
-
· A written report on research, findings, and social media marketing strategy recommendations.
· A final presentation expanding on the report content.
· Sample promotional materials for your use.
- What tasks will learners need to complete to achieve the project goal?
-
· Defining and assessing potential customer profiles.
· Researching and compiling a competitive matrix.
· Developing product value propositions.
· Developing marketing collateral for market segments and stakeholders.
· Defining use cases for each market segment.
· Interviewing existing and potential members for feedback and to understand their needs.
About the company
- https://www.cerc.ca
- 2 - 10 employees
- Non-profit, philanthropic & civil society, Business & management
The Canadian Employee Relocation Council (CERC) is a membership organization whose goal is to provide leadership, services and assistance to members enabling them to effectively serve relocated families by addressing issues that impact workforce mobility both domestically and internationally.
Founded in 1982, CERC is the leading provider of information and professional education to the relocation industry. We are ideally positioned to provide information, authoritative knowledge and in-depth analysis of critical issues. Our unique membership brings together representatives from organizations that relocate their employees, and companies that provide relocation services.