Branding Pivot: From KnowQuest.net to AcademicFeedback.com (AV presentation)

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Knowquest Inc.
Toronto, Ontario, Canada
Rahi Tajzadeh
Rahi Tajzadeh He / Him
CEO
(66)
4
Preferred learners
  • Anywhere
  • Academic experience
Categories
Marketing strategy Media
Skills
digital marketing branding marketing strategy
Project scope
What is the main goal for this project?

KnowQuest.net started as the world's first and only textbook rating platform. After much time was spent getting feedback from students, professors, publishers, administrations, and bookstores, we are adding school ratings, class ratings, and resource ratings.

As such, we are shifting our branding, logo, etc. from KnowQuest to AcademicFeedback. The latter speaks more to what we do and resonates better with students and professors. We already purchased academicfeedback.com and academicfeedback.ca!

Help us make the transition!

About the company

KnowQuest is the next evolution in online feedback, built from the ground up to maximize the value and meaningful information of reviews.
KnowQuest replaces existing feedback mechanisms with one that uses a custom credibility check, more honest feedback, is more secure, drowns out trolls, and yields actionable results.
We built a superior feedback platform from the ground up to address the unique needs of reviewers, and to add the most value to the purchasers of aggregated ratings. The C.A.S.H. platform was born!

Credibility: Credibility is checked prior to ‘unlocking’ the ability to rate
Anonymity: Ratings and Reviewers are anonymous, aggregated, and carry no repercussions
Security: No personal information collected, stored, or sold (beyond some basic login info)
Homogeneity: Ratings are broken down, comparable, and meaningful (not just 1-5 stars)