Fashion e-commerce Digital Marketing Plan
Preferred learners
- Anywhere
- Academic experience
Categories
Project scope
- What is the main goal for this project?
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The main objective of the "Fashion e-commerce" project is to strategically enhance the online presence, visibility, and performance of Manuel Creative Studio's fashion-focused e-commerce store through a comprehensive Digital Marketing Plan. This plan incorporates strategies for Search Engine Optimization (SEO), Pay-Per-Click (PPC) advertising, and content creation, all with the goal of achieving the overarching business strategy for Manuel Creative Studio's fashion e-commerce brand.
- What tasks will learners need to complete to achieve the project goal?
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By the end of the project, students should demonstrate:
- An understanding of Manuel Creative Studio's business strategy, mission, and values.
- A comprehensive Digital Marketing Plan that includes SEO, PPC, and content creation strategies.
- An analysis of the current online presence and performance of Manuel Creative Studio's fashion e-commerce store.
- A plan for improving the online presence and performance of Manuel Creative Studio's fashion e-commerce store.
Final deliverables should include:
- A written report outlining the Digital Marketing Plan.
- A presentation summarizing the Digital Marketing Plan.
- What is the main goal for this project?
-
The main objective of the "Fashion e-commerce" project is to strategically enhance the online presence, visibility, and performance of Manuel Creative Studio's fashion-focused e-commerce store through a comprehensive Digital Marketing Plan. This plan incorporates strategies for Search Engine Optimization (SEO), Pay-Per-Click (PPC) advertising, and content creation, all with the goal of achieving the overarching business strategy for Manuel Creative Studio's fashion e-commerce brand.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should demonstrate:
- An understanding of Manuel Creative Studio's business strategy, mission, and values.
- A comprehensive Digital Marketing Plan that includes SEO, PPC, and content creation strategies.
- An analysis of the current online presence and performance of Manuel Creative Studio's fashion e-commerce store.
- A plan for improving the online presence and performance of Manuel Creative Studio's fashion e-commerce store.
Final deliverables should include:
- A written report outlining the Digital Marketing Plan.
- A presentation summarizing the Digital Marketing Plan.
- How will you support learners in completing the project?
-
- Clear Project Overview:
- Provide a detailed overview of the project's goals, objectives, and expectations to set a clear direction from the start.
- Feedback on Ideas:
- Offer guidance on keyword research, content topics, ad copy, and other aspects to ensure their ideas align with industry best practices.
- Regular Check-ins:
- Facilitate regular check-ins with the learners to discuss progress, address any challenges, and ensure they are on the right track.
- Answering Questions:
- Be available to answer any questions learners might have, whether related to the project's strategy, execution, or tools.
- What skills or technologies will help learners to complete the project?
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In order to complete this project, students can self-teach, but it is beneficial to be familiar with:
- Digital marketing strategies, such as SEO, PPC, and content creation.
- Analyzing website performance and online presence.
- Researching and understanding Manuel Creative Studio's business strategy, mission, and values.
- Creating comprehensive plans for improving online presence and performance.
Supported causes
About the company
- https://www.manuelcreativestudio.com/
- 0 - 1 employees
- Sales, Apparel & fashion, Technology, Environment, Non-profit, philanthropic & civil society
We are a socially responsible and innovative studio, we have a fashion and accessories brand that is developing a wide range of options for all consumers through its lines. Our mission is to create unique, high-quality products while supporting various social and environmental causes. Our vision is to become a leading studio in different industry, recognized for our commitment to sustainability, technology and community impact. Our values include social responsibility, innovation and quality.