The main objective of the project is to create compelling video, images and animation content for a small business's marketing campaign. The problem students will be solving is how to effectively communicate the message and values of the business through engaging visual content.

By the end of the project, students are expected to achieve several outcomes:

1. Create Engaging Content: Students will have to craft videos and animations that capture the attention of the target audience and effectively convey the business's message.
2. Enhance Brand Awareness: Through their creations, students will help increase the visibility and recognition of the small business within its target market.
3. Drive Engagement and Conversion: The videos and animations should be designed to encourage viewer interaction and ultimately lead to increased customer engagement and conversion rates.
4. Showcase Creativity and Technical Skills: Students will demonstrate their creativity and proficiency in using video editing and animation software to produce high-quality content.
5. Meet Client Expectations: The final outcome should meet or exceed the expectations of the small business client, helping them achieve their marketing goals effectively.
6. Gain Practical Experience: Students will already have hands-on experience in a real-world marketing project, learning how to apply their skills and knowledge in a professional setting.
7. Depending on Student input:  Students will have the opportunity to assist in project outcomes depending on their specialty knowledge to better facilitate the completion of projects

1. Understanding the Client's Needs:

Conduct meetings or discussions with the small business client to understand their goals, target audience, brand identity, and desired message. Strong communication and interpersonal skills, ability to consistently reach out to the team leader.  If you have trouble staying in touch throughout a project, can’t produce work as we go and turn in last minute milestones;  WE WON’T BE A GOOD FIT!!! 

1. Concept Development:

• Brainstorm ideas for video and animation concepts that align with the client's objectives and resonate with their target audience.

1. Storyboarding:

• Create visual storyboards outlining the sequence of scenes, transitions, and key elements for each video or animation concept.

1. Content Creation:

• Produce video and animation content according to the approved storyboards, utilizing design tools such as Adobe After Effects, Premiere Pro, or similar software.

1. Scriptwriting (if applicable):

• Write scripts for any voiceovers or on-screen text to accompany the visuals, ensuring clarity and alignment with the client's messaging.

1. Graphic Design:

• Design graphics, logos, and other visual elements that will be incorporated into the videos or animations to enhance branding and aesthetics.

1. Animation and Editing:

• Animate characters, objects, and text as per the storyboard, and edit video footage to ensure smooth transitions, proper pacing, and overall visual appeal.

1. Review and Feedback:

• Share draft versions of the content with the client for feedback and incorporate any requested revisions or changes.

1. Finalization:

• Once revisions are completed and approved, finalize the videos and animations for delivery.

1. Delivery and Implementation:

• Deliver the finished video and animation files to the client in the required format(s) for their marketing channels, such as social media, website, or email campaigns.

1. Documentation:

• Keep records of the project progress, including meeting notes, feedback received, and final deliverables, for future reference or analysis.

1. Reflection and Learning:

• Reflect on the project's successes and challenges, identifying lessons learned and areas for improvement in future projects.

By completing these activities effectively, students will be able to achieve the project goal of creating engaging video and animation content for the small business's marketing project.