This project is broken into two parts.

For part one we are looking for students to help us build a marketing strategy to grow and engage our target market. We’d like to know how we can maximize different channels and what will work best for us. We coach people 1-1 in the areas of Personal Insight, Career Transition, and Executive Coaching. Topics vary and include things like imposter syndrome, change, team cohesion, and leadership development. This will be part one of the marketing strategy initiative.

Included in the market strategy is:

• market research
• SEO
• CRM strategy
• outreach
• liaise with and track opportunities for engagement
• create partnerships with local associations, with focus on women led businesses
• increase social media presence and engagement: provide strategies and execute on engagement
• tracking and administration
• other duties as assigned

Some of the main questions we’d like students to help us answer for the company as a whole are the following:

• How do we bring our company to #1 on Google?
• What messaging should we use? And where do we target new clients?
• What outlets are going to bring the most attention to our company and brand?
• What opportunities do we have to create greater brand awareness?

Part two is focused on the brand of our company.

Students will be asked to accomplish the following:

• take and update images for the company
• align social media presences with website and any other outward-facing messaging
• create brand aligned content such as templates and outreach strategies

Students will be successful in this project by measuring the before and after outreach and presence they create during this project and showing consistency across all platforms.

So far we have grown organically, but this is an opportunity to intentionally strategize about how to grow a brand beyond that and cultivate new opportunities. multiple students will be hired to complete this project.

I can provide a high level to help them grow their career and understand the business world.