Our RacerX team is looking for a student or team who can help us develop a business model for podcast and video broadcast media division for our eCommerce Motorsports Marketplace in an effort to drive more traffic and improve our brand positioning. The primary project requirements include:

1. Analysis to determine what elements are required to launch a media business unit and relevant content to support a motorsports media model for our organization
2. A strategy document to outline requirements to establish a virtual business unit producing marketing media - video and podcast:

• A requirements doc and plan to ensure our organization can replicate the model both domestically and internationally like Red Bull
• Media requirements to increase the number of "engaged users" vs followers/likes and methods to increase share

1. Content Calendar and Execution Methods For Deployment of all our media content
2. Build format guidelines and templates for creating engaging content for prominent media support sites
3. Create a Plan for virtual workers using tools and programs such as media builder, iMovie, Garage Band, Final Cut .

We’re excited to work with students who can help us not only brainstorm, but also execute a proven strategy to achieve and create excitement for our brand:

• Our organization’s key objectives and goals for this project; for example "Being the most exciting media provider in 'Motorsports, racing, sponsorships, motorsports education, and more.

This is a great project for students to prove their digital media expertise to us as prospective future employers, as the impact of their work on this project can be easily measured and communicated.

Students will be mentored by Founder CEO of RacerX and Brand Manager on Weekly Zoom / MS Teams video calls.