We want students to help us develop a digital marketing strategy to grow and engage our target market. We’d like to know how we can maximize different channels and what will work best for us.

The main questions we’d like students to help us answer are the following:

• How can we create and execute on an inbound marketing strategy to generate leads?
• What media channels other than social media could we use to bring prospects from unaware to aware and then further coming to our site without paid advertisements?
• How can we create scrappier ways to generate no-touch sales?
• How can we message all of this properly?

Final deliverables can come in the form of a report and/or presentation which will be provided to the Head of Marketing/Branding and CEO.

Students will work closely with the primary project manager who is supervising and available for questions. This will also include occasional progress meetings where adjustments to the students' tasks and duties can be made if necessary. We can meet on a weekly or bi-monthly cadence pending student and FreeFuse staff availability.