The student is responsible for helping us grow our brand presence through marketing strategies and business development practices to grow and engage our target market. We coach people 1-1 in the areas of Personal Insight, Career Transition, and Executive Coaching. Topics vary and include things like imposter syndrome, change, team cohesion, and leadership development. This will be part one of the marketing strategy initiative.

Skills to practice and hone during the project:

• Market research analysis
• Client research
• CRM strategy
• Tailored drafting of outreach messages and emails
• Needs assessments
• Timely follow-up and response to client inquiries
• Other tasks assigned

Deliverables to be completed:

1. Business development: grow presence in target market by enrolling at least two more corporate clients to our roster

2. Brand presence and engagement: use existing podcast platform to create more awareness and engagement with our coaching services

3. SEO optimization and engagement: get company higher in ranks on Google searches and find creative ways to engage new market in partnership opportunities

4. Attend regular meetings and calls as needed to complete the work

I will be available daily to support the student's development as well as answer any questions that come up.